Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding 113

Branding Tentpole Entertainment Transform 113

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. In other words, digital content could also be defined as online media created for content marketing. Learn more in this article.

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Martech

MARCH 15, 2022

For marketers reaching sports fans, March Madness is the NCAA national Div. Ads on linear TV networks are very expensive, but even marketers who can afford them are out of luck — they’ve all been sold. That doesn’t mean brands are shut out, though. Read more: How marketers are leveraging QR codes on TV.

Tentpole 117

Tentpole Advertising Advertisers Digital Marketing 117

Martech

MAY 2, 2024

The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens. For marketers, the ability to reach these consumers at scale is also improving with AI technology. Why we care.

Tentpole 111

Tentpole Transform Advertising Advertisers 111

Sprout Social

NOVEMBER 19, 2018

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017. Sprout Social analyzed more than 2.9

Retail 111

Retail Tentpole Shoppers PR 111

Litmus

SEPTEMBER 17, 2020

53% of brands take 2+ weeks to create an email, with design and review taking the most time. You may be an email team of one, but do you work with another marketer who is AWESOME at writing copy? Furthermore, they often consume valuable time and resources on already strapped marketing teams. Parker Schott, Vimeo.

Tentpole 77

Tentpole eBook Email Marketing Place 77

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52