Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Check out this list of sample descriptions for common marketing roles. Choose from YouTube Marketing, Facebook Ads, End-to-end Instagram Strategy, and more.

Management

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics.

B2C

Neil Patel

JULY 20, 2025

There are a number of AI tools that can help you automate processes and streamline your strategy. Benefits of Using AI in Marketing Why should you incorporate AI into your marketing strategy? Speed Up Processes AI can help marketers speed up processes and spend less time conducting certain tasks manually.

User-Generated

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. That’s what we are here for. Let’s jump in! See Who Is On Your Site Right Now!

eCommerce

Use Insider

OCTOBER 25, 2024

Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. These platforms have been around for decades as standalone solutions.

Customer Journey

Marketing Insider Group

JANUARY 29, 2025

It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships.

CRM

Hubspot Marketing

AUGUST 7, 2025

Efficiency metrics: MQLs, SQLs, cost per acquisition (CPA), marketing-sourced pipeline, payback period Graphic Designer They create visual content, including website materials, social media, and premium content, among other things. Tools needed: More advanced marketing automation platform (like HubSpot Pro), attribution, and tracking tools.

Marketing

Customers.ai

NOVEMBER 25, 2024

Look for platforms that can handle increased traffic, offer advanced features you might need down the road, and provide flexibility as your marketing strategies evolve. For ecommerce marketers, scalability is a must. It’s ideal for B2B and ecommerce brands looking to connect with high-value prospects.

eCommerce

Bannerflow

APRIL 15, 2025

To add fuel to the fire, marketers have a cookieless future ahead of them to plan for. This is where a popular term comes in: creative automation. More than just a buzzword or a trend, marketing automation platforms help you lighten the load, cutting down production time and freeing up your team to focus on your campaign goals.

Copywriting

Use Insider

NOVEMBER 13, 2024

For a deeper dive into how Insider works, visit our website or try the platform yourself. Insider Insider is our AI-native omnichannel experience and customer engagement platform. You can easily customize these templates without any coding to fit your brand tone, colors, and use cases. And much more.

Customer Journey

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing

Lusha

NOVEMBER 18, 2024

Marketing Automation Platforms : Tools like Marketo or Pardot automate marketing tasks such as email campaigns, lead nurturing, and social media engagement, freeing marketers to focus on strategy and creativity. Automation can play a big role in streamlining your RevOps processes.

CRM

Use Insider

JANUARY 9, 2025

Since Adobe offers a ton of products, well be focusing on the differences between Braze and Adobes tools that are its most direct competitors, including: Adobe Target, which is an A/B testing, personalization, and automation solution. Migrates customer journeys to our platform. Our case study with NA-KD. And much more.

Customer Journey

Campaign Monitor

MAY 30, 2025

(TL;DR) SendGrid alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Visual marketers & agencies Intuitive drag-and-drop editor with exceptional templates, automated journeys Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Spiralytics

MARCH 19, 2025

This applies to: Marketing partners and agencies handling customer data Third-party service providers processing payments or personal transactions Cloud storage providers hosting user information abroad Why Compliance Matters for Marketers Data privacy isnt just a legal obligationits a competitive advantage. Absolutelymore than ever.

Law

Use Insider

JANUARY 20, 2025

In this guide, well show you how Insider our enterprise text messaging and omnichannel platform helps large marketing teams build successful SMS campaigns and tailored customer experiences across all touchpoints. Access to 12+ channels With Insider, you can reach your customers across all brand touchpoints. Push notifications.

Customer Journey

Use Insider

JANUARY 23, 2025

For maximum results, its best to personalize each promotional message, depending on the recipients needs and interests in terms of brands, prices, sizes, and other relevant attributes. For example, most eCommerce stores let website visitors mark items or brands as favorites. Price drop alerts.

Price

Campaign Monitor

MAY 30, 2025

(TL;DR) ActiveCampaign alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold User-friendly email marketing with visual impact Intuitive drag-and-drop editor with superior design capabilities, transactional emails free plan; pricing starts at $12 USD/month 4.7/5 ” — Shaley M.,

eCommerce

Campaign Monitor

MAY 30, 2025

“ “After using other marketing automation platforms like HubSpot, SurveyMonkey and Constant Contact, Campaign Monitor is the best. Creative Assistant AI – Generate on-brand content and designs using AI tools that help maintain consistency across campaigns. “ Campaign Monitor is the best.

CRM

Use Insider

JANUARY 3, 2025

How Insider outperforms Braze and CleverTap Insider is our AI-native omnichannel experience and customer engagement platform. It helps 1200+ brands like Adidas, Phillips, and Lexus unify their customer data, predict key behaviors, and build personalized customer journeys that drive conversions, revenue, and retention.

Customer Journey

Use Insider

AUGUST 5, 2025

To get the most out of marketing automation’s potential, like higher engagement, better efficiency, and stronger customer relationships, you need to follow proven best practices. Worse, brands often fall into the trap of showing ads for products customers have already bought. Thinking automation means autopilot.

Customer Journey

Campaign Monitor

MAY 30, 2025

Its strength lies in providing an all-in-one solution for small to mid-sized businesses looking to manage their entire marketing strategy in one place. Key features AI-Powered Tools — Generate email copy and subject lines with Intuit Assist, which provides contextual suggestions based on your brand and goals. ” — Shaley M.,

Price

Use Insider

MARCH 7, 2025

Insider Insider is our AI-native omnichannel experience and customer engagement platform. Over 1200 enterprise brands like Puma, Toyota, CNN, Coca-Cola, and Unilever rely on it to: Reach customers on 12+ channels. From here, you can select channels, automation triggers, conditions, wait times, and much more.

eCommerce

Orbit Media Studios

FEBRUARY 10, 2025

If youre going to a branding and design-specific agency, they may offer fewer services than an experienced SEO agency will. If youre working with a long-term SEO partner, you may also get in-depth SEO and content marketing strategy, including competitive keyword research, building backlinks, producing new content and more.

SEO

DirectMail2.0

MAY 28, 2025

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers.

Customer

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform

Adobe Experience Cloud Blog

JULY 27, 2016

Many marketers out there are making similar decisions, in which features and functionality are ultimately weighed against platform cost. As part of a ‘wait and see’ or ‘grow into it’ mentality, the total cost of ownership for a less sophisticated marketing automation platform can hide below the surface.

Marketing Automation Platform

Adobe Experience Cloud Blog

JULY 10, 2015

For starters, a gift presented in an engaging manner will emphasize your message and create an emotional connection with your brand. Do it right, and you will be front and center in your buyers’ minds as they short list vendors (aka marketing’s #1 job). Enter, Marketing Automation.

Marketing Strategy

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Source: [link]. Get to Know Your Audience.

Digital Marketing

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

Marketing Strategy

Adobe Experience Cloud Blog

DECEMBER 26, 2016

Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. Campaigns Should Always Add Value.

Health

Neil Patel

DECEMBER 16, 2021

Blogs allow customers to build trust and relationships with brands. Getting involved in other forums is a great way to spread the word about your brand (and sprinkle backlinks around the web). Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. Build an Email List.

Marketing Strategy

Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Instead, the person filling out the form has a seamless experience with the brand with minimal interruption. Your marketing automation platform can continue the seamless experience once someone has submitted a form. How are you using Mobile Ad Tech in conjunction with your marketing automation?

Marketing Strategy

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. For example: You could identify marketable contacts or leads that aren’t currently getting worked by any marketing channels.

Direct Mail

Adobe Experience Cloud Blog

JUNE 24, 2016

Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. Which of these strategies are you ready to take on?

Marketing Strategy