SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends.

Video Marketing 136

Video Marketing Marketing Marketers Promotion 136

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. That said, creating video content can be an expensive affair. Creating Video Marketing Content on a Budget.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

Rock Content

MAY 2, 2024

One of the goals of branding is to establish a distinct brand voice that sets you apart from competitors. After all, in today’s competitive marketing landscape, it’s easy to get lost in the noise, potentially costing you business and revenue as customers flock to other companies. What Exactly is Brand Voice?

Branding 94

Branding Communications Health Education 94

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Artificial intelligence will have taken over some Copywriting jobs, and brands will rely on AI-powered software to create more engaging advertisements. What Is Brand Marketing? Each type of brand marketing has its benefits and drawbacks.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick?

Branding 107

Branding Video Marketing Millennials B2C 107

OnPassive Marketing

JUNE 10, 2022

Audio marketing uses audio content, such as podcasts, audio blogs, and even audiobooks to reach and engage customers. Here are some tips for creating an audio marketing strategy for your business. Audio marketing is a great way to connect with your customers and drive traffic to your website or blog.

Marketing Strategy 70

Marketing Strategy Entertainment Marketing Marketers 70

Neil Patel

DECEMBER 16, 2021

Blogs allow customers to build trust and relationships with brands. Getting involved in other forums is a great way to spread the word about your brand (and sprinkle backlinks around the web). It’s a great marketing strategy for building trust. The more you comment, the more brand awareness you generate.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. People will not only learn about the emotional connection consumers have with your brand. They’ll also gain valuable and memorable insights into your business strategies. What Role Can a Case Study Play in Content Marketing? Quick Takeaways.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. .

Product 131

Product Branding Entertainment Promotion 131

TechWyse

MAY 3, 2023

The rise of video content is one of the most significant trends in digital marketing today. We may expect that brands will invest more in video creation and distribution. That is because consumers continue to watch more video content. Brands seeking to engage their consumers more will emphasize video marketing.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 101

Branding Gen Z Transform Education 101

Sprout Social

SEPTEMBER 2, 2020

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? Fact: videos on Instagram receive 49% more engagement than static photo posts. Time-lapse videos. Color explosions.

Branding 142

Branding User-Generated Video Marketing Analytics 142

Sprout Social

OCTOBER 10, 2019

What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Driving engagement for promotional activities.

Marketing Strategy 107

Marketing Strategy Marketing Marketers User-Generated 107

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. AdWeek hailed GoPro as one of the “most impressive gadget/social media marketing combinations” ever seen.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? How do interactive videos look like?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media Marketing + Michael A. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 78

Entertainment Video Marketing Thought Leadership Education 78

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media Marketing 106

Social Media Marketing Key Performance Indicator Influencer Marketing Management 106

OnPassive Marketing

JUNE 19, 2022

YouTube has changed the way content is created, advertised, and promoted. YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? You can easily reach them with a cost-effective video marketing strategy.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Trade Press Services Newsletter

OCTOBER 6, 2022

Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. It positions your brand as an expert, authoritative leader in your industry. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. It is designed to help Shopping creators plan shoppable videos more efficiently. Fuel for your marketing strategy.

Promotion 89

Promotion Product Marketing Strategy Management 89

Digital Marketer

JULY 11, 2023

Generally, videos go viral on social media when they connect with their audience, make them laugh, inform, teach, and persuade them. Understand Your Target Viewers Knowing your audience, including what they want (or don’t want) is vital when planning to create viral short videos for your social media marketing strategy.

Transform 87

Transform Social Media Marketing Video Marketing Analytics 87

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Pros and Cons Pros These kinds of platforms help with brand awareness.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

OCTOBER 17, 2022

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. It seems like every time I log into Instagram, I'm met with several new tools and features to create, organize, and promote my content. 11 New Instagram Features Marketers Should Be Using in 2022. Showcasing an event.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Promotion 133

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

OnPassive Marketing

JULY 5, 2022

This involves deciding where and how you will promote your videos. You will also need to determine how often you will produce new videos. The Different Types Of Video Strategies. Businesses can use different video content marketing strategies to create engaging content. How-To Videos.

Promotion 82

Promotion Education Video Marketing Product 82

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. In this blog, I’ll share 12 tips that brands should incorporate and consider in their live stream marketing campaigns to succeed in this new landscape. Don’t Forget To Promote It.

Branding 134

Branding Thought Leadership Marketing Marketers 134

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Top B2B Digital Marketing Trends for 2021. Customization produces brand loyalty. 90% of U.S.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. As it stands, about 85% of businesses are using video in their marketing strategy. There are a variety of video editing tools available depending on your needs.

Marketing 124

Marketing Marketers Price Video Marketing 124

Hubspot Marketing

MARCH 25, 2021

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. And, if you're a marketing manager on a tight budget, you might only be interested in tactics that directly benefit your bottom line. Why Blogs Lead to Purchases.

Shoppers 145

Shoppers Energy eBook Promotion 145