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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

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Diving into the bizarre and secret world of luxury brand marketing

Businesses Grow

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. But there is one segment I’ve avoided, and always will — luxury brand marketing. This discussion will make your head spin.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

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The main rebrandings of 2023 – and what we can learn from them

Rock Content

.” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Before rebranding comes branding. We work to create memorable brands.

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The benefits of this digital transformation are countless. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. Digital Marketing Specialties Are Endless. Deciding where to start can be difficult.

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Ramarketing’s founder on driving customer engagement within pharma and healthcare

Econsultancy

Many of our clients have been and continue to be integral to the global development and production of Covid-19 vaccines – so we’ve been supporting them on that. If 2020 and 2021 saw technology as a great enabler, 2022 will see it become truly transformational. Many will start to scrutinise the value of in-person formats.

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Mastering SEO in the Age of AI

Duct Tape Marketing

Key Takeaways Embark on a transformative journey with Stephan Spencer as he discusses the intersection of SEO and artificial intelligence. If it tells you to take some sort of pharmaceutical and there's a contraindication or some sort of side effect, lawsuits will abound. 11:37): I mean, think of the liability for Google.

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