Remove category paid-media programmatic
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A PPC marketer’s guide to retail media

Search Engine Land

Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this because retail media (a.k.a. What is retail media?

Retail 101
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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. Brand safety is most often discussed in the context of paid ads. Why is this bad?

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3 steps that will protect you from martech buyer’s remorse

Martech

There are limitless examples of martech investments that have more than lived up to their promise, paid for themselves in better CX and more efficient marketing and led to incremental growth. It’s not like the category isn’t expanding quickly, but we’ve all been there before. Of course, this isn’t a foregone conclusion.

Transform 110
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TikTok, Facebook and beyond: Driving ROAS outside of Google and Microsoft

Search Engine Land

Search is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans: It’s extremely targeted, reaching exactly the people who are looking for our content, so they can be served with highly targeted ads. Media mix modeling. Align media channels and signals against the consumer map.

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

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How to Choose The Right PPC Agency

Neil Patel

From social media to paid search, PPC is a smart way to see quick results. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Source: Statistica.

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