Hubspot Marketing

FEBRUARY 25, 2025

DemandGen Report ) 56% of marketers say their biggest hurdles in measuring content success are the difficulty attributing ROI to content efforts and accurately tracking customer journeys. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs.

Transform 94

Transform Marketing Marketers Gen Z 94

Welcome Software

NOVEMBER 12, 2024

Personalization is on the mind of every CMO. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. What are the components of a personalization engine? And yea, we know.

Market Segmentation 52

Market Segmentation Price Whitepaper Customer Journey 52

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 69

Customer Transform Energy Health 69

Sprout Social

APRIL 29, 2025

Our founders knew that one day social media would change the way the world communicates and how virtually every aspect of business operates. The entire customer journey happens on social. They just needed to convince everyone else. Sprout won over our first customersthe earliest brand social adopterswith this vision.

Transform 101

Transform CMO Marketing Mix Customer Journey 101

Hubspot Marketing

DECEMBER 20, 2024

Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)! Think about the product as a customer would, without letting loyalty cloud your judgment. You can be passionate about a brand and still remain objective.

Transform 111

Transform Marketing Marketers CMO 111

Welcome Software

JANUARY 24, 2025

8 key benefits of integrated marketing By adopting an integrated approach to marketing, you strengthen the alignment between all departments in the marketing org, and have some cross-functional benefits too: Check out our CMO guide on how to improve team alignment as a marketing leader.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Lynton Web

NOVEMBER 12, 2024

For instance, non-technical stakeholders, such as a marketing executive or a CMO, may come in with a specific request to see financial data in HubSpot, focusing solely on the desired result without understanding the steps to get there. Promoting open communication and breaking down silos between departments helps facilitate this alignment.

CRM 52

CRM Transform Management CMO 52

Martech

MARCH 14, 2025

Todays CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organizations data needs, AI’s expanding role and how customer experience management impacts acquisition and retention. This shift also means you must rethink customer experiences.

Transform 125

Transform CMO CRM Customer Journey 125

Animalz blog

JUNE 24, 2025

And so we enable B2C marketers to take their first party third party data to communicate with us as their audience. How much time is spent actually getting emails done or SMS or orchestrating your customer journey? To give you an idea, those are all brands we can service. And it’s very much B2C marketing. This matters.

B2C 62

B2C eBook SEO Customer 62

Marketing Insider Group

AUGUST 28, 2018

Guest post by Mark Nardone, PAN Communications “We would like to believe we’re logical creatures. It turns out like 95% of our decision making is actually emotional,” says Alicia Hatch, CMO, Deloitte Digital. But it turns out we’re not.

Customer Journey 104

Customer Journey CMO Customer Communications 104

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 93

CMO Transform Communications Marketing Plan 93

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Our final word: adopt predictive modeling to personalize customer interactions with all your channels. . Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Focus on revenue attribution.

Transform 176

Transform CRM B2C CMO 176

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 86

CMO Key Performance Indicator Transform Thought Leadership 86

Adobe Experience Cloud Blog

MARCH 15, 2019

“Whereas 20 years ago much of brand strategy was focused on positioning and communication strategy, today we use the tools and processes of CXM to understand how experiences—what our brand does and not just what it says—help to craft the brand perception in the mind of the customer.”. But I think of CX as the CMO’s game to lose. …

Transform 133

Transform Management Customer CMO 133

Martech

DECEMBER 26, 2023

He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.” Further, as businesses recognize the diverse needs of their audience, digital and communication accessibility will be paramount.”

Customer 145

Customer Transform CMO Retail 145

Hubspot Marketing

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Melissa Sargeant , CMO of Litmus , says: "In the coming year, marketers will experience budget cuts and even smaller teams. Teams and Collaboration.

Market Trends 145

Market Trends Transform CMO Marketing 145

Adobe Experience Cloud Blog

MARCH 10, 2015

Marketers Don’t Create Customer Journeys…Customers Do. When we are on the receiving end of real-time information from customers , and from events around the world, marketers can’t afford to be last. In the Economic Intelligence Unit’s conversation with Jim Stengel , former CMO at P&G, a different metaphor came up.

Thought Leadership 134

Thought Leadership Customer Journey Marketing Marketers 134

Martech

JUNE 24, 2024

Integration and Collaboration: Digital experience transformation involves integrating various digital touchpoints and channels to provide a consistent and cohesive customer journey. This collaboration ensures that the digital experience is seamless across all customer touchpoints, enhancing customer satisfaction and loyalty.

Transform 111

Transform CMO Key Performance Indicator Customer loyalty 111

Martech

APRIL 5, 2022

Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. The solution will have data at its core. the sale, lead, or conversion).

Customer 111

Customer CMO Customer Journey Non-Profit 111

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 52

CMO Transform Health Customer Journey 52

Marketing Insider Group

AUGUST 29, 2015

There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. Margaret Molloy, Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale.

Branding 102

Branding B2C CMO Customer Journey 102

Martech

MAY 22, 2024

The Copilots are built on the Einstein 1 platform, can communicate with each other (bringing marketing and commerce closer together) and have full access to Salesforce Data Cloud. “Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago.

Retail 114

Retail Shoppers B2C CMO 114

Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. There’s great communication but there’s no network effect. It’s this connected platform that it supporting the new Customer Journey Analytics tool announced at Inbound. ” Get MarTech!

CRM 117

CRM Customer Journey Inbound Marketing CMO 117

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Easier A/B Testing Hones Communications. View reports on dashboards for easy visuals, and map the customer journey, measuring performance metrics at each step.

Digital Marketing 135

Digital Marketing Traditional Marketing Thought Leadership Analytics 135

Martech

DECEMBER 29, 2023

“Organizations are trying to do that, and they’re also trying to inject more personalization and anticipate what customers need based on their activity through an app.” Yes, the aim is to make both digital and physical experiences available for every customer journey upon request.

Retail 124

Retail eCommerce Gen Z Shoppers 124

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers.

Marketing 145

Marketing Marketers Customer Journey Communications 145

Adobe Experience Cloud Blog

SEPTEMBER 30, 2015

This means reaching customers at the right time on the right channel with the right message that speaks to them. But it has also reinforced a belief that customer journeys are predictable and follow a linear path. What do you think of these takeaways from our London Roadshow? Please let us know in the comments below.

Transform 134

Transform Thought Leadership CMO Marketing 134

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. Work Across Silos to Engage Employees and Make Fantastic Customer Experience Your Ultimate Goal.

Customer 111

Customer CMO Marketing Marketers 111

Adobe Experience Cloud Blog

JANUARY 5, 2018

However, my caution to marketers is that you need to shift to personalizing a majority of your content in 2018, or you will face an accelerated increase in communication opt-out from your customers and prospects. Question #3: How well are your marketing activities integrated into your customer journey? Very well— 4%.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. What customers experience is a telltale sign of the function or dysfunction that exists internally.

Customer 142

Customer CRM Direct Mail User-Generated 142

Hootsuite

MAY 5, 2021

Social media has become a critical marketing and communication tool for companies of all sizes. A quick 15-minute meeting between the head of social marketing and the CMO is an effective way to align priorities. A crisis communication plan ensures you use social channels to make the situation better, not worse.

Management 145

Management CRM CMO Place 145

Adobe Experience Cloud Blog

APRIL 16, 2015

The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation. Let’s take a look: Engagement marketing is about engaging people : A s Individuals: Today’s buyers need hyper-relevant communications.

Thought Leadership 127

Thought Leadership Education CMO eBook 127

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 80

CMO Key Performance Indicator Customer Journey Marketing Strategy 80

Adobe Experience Cloud Blog

DECEMBER 13, 2016

This framework is supported by a foundation of built on insights; interlock/communication; technology infrastructure; and organization, roles and responsibilities, and skills and training. Tyler Lessard , the charismatic CMO of Vidyard , discussed the value of using personalized video content in your account-based marketing strategy.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Adobe Experience Cloud Blog

MARCH 15, 2016

Each of your fans is on their own arc of the customer journey, and they demand to be treated as such with personalized and relevant content. To do this, you’ll want to be well versed on your fan’s stage in their journey, their individual preferences, history, relationship with your team, and more.

eBook 91

eBook Thought Leadership Customer Journey CMO 91

Sprout Social

JANUARY 11, 2023

Example: CMO and R&D). This dashboard enables you to analyze data, create custom metrics and merge different data sources. Goal: Track the customer journey across digital touchpoints (including social). Metrics: Customized to meet your goals. (Example: demonstrate positive changes in brand reputation).

Branding 138

Branding Transform Analytics CMO 138

Martech

DECEMBER 28, 2022

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. The returns on SMS can be big, but there are also risks, since it’s such a personal channel for customers.

Transform 125

Transform eCommerce Shoppers Retail 125