Remove CMO Remove Customer Acquisition Remove Finance
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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Customer retention and brand value metrics hit two-year lows.

Transform 130
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

Transform 134
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The truth about martech in 2025 and how to make it work for you

Martech

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Real revenue impact starts with customer acquisition costs. Your CMO dashboard means nothing if sales and finance see different numbers.

Finance 113
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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Quick takeaways include: Marketing’s role within a company continues to evolve as CMOs fight to prove long-term value. The Future of Marketing: CMOs are Paving the Way.

CMO 145
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Email outreach for marketers: Measuring and optimizing performance

Martech

For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI.

Transform 129
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Transform 134
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Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Businesses Grow

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Although ChatGPT is limited to data before 2022 at this point, this summary gave me a valuable overview that definitely prompted some ways I could guide my client.