Hubspot Marketing

MARCH 1, 2024

How Post-Purchase Emails Drive Customer Retention The Best Post-Purchase Emails Best Practices for Post-Purchase Emails How Post-Purchase Emails Drive Customer Retention In the retail and e-commerce industry, email drives a whopping 45x ROI. Getting Started Want to inspire that shopping high in customers?

Shipping

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. What is NOT content marketing?

Content Marketing

Marketing Insider Group

FEBRUARY 5, 2024

Hosting Tribunal) Food blogs lead in popularity, with 42.8% Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Hubspot) 10% of customer journeys are fully automated. (SEMrush) The U.S. alone boasts approximately 32 million bloggers as of 2022. billion by 2026.

Digital Marketing

Duct Tape Marketing

NOVEMBER 9, 2022

Look, if you wanna know what's happening now in marketing, what's ahead and how you can stay ahead of the game, this is the podcast for you, host and HubSpot's, CMO and SVP of Marketing. And at the end of that exercise, the CEO or the CMO marketing director stands up and says, Okay everybody, let's get it done.

Real Estate

Duct Tape Marketing

NOVEMBER 1, 2017

Kraft has done the same thing with Kraft Food and Family. Everybody interacts with customers these days and so with data, with AI, with technology, with storytelling, with content, with everything that’s going on, has the idea of marketing itself become too big for the CMO? But it’s true. I’m a history buff.

Transform

Martech

MARCH 4, 2022

Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. many of the digital-first businesses that thrived during the pandemic offered seamless customer journeys despite the many fragmented channels that their customers use.

Transform

Moz

MAY 21, 2020

One, while there are still some pretty significant costs to throwing a large virtual conference, those costs don't include some of our biggest-ticket items, such as a conference space and food & beverage. Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Andy Crestodina.

Thought Leadership

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. image source.

Marketing Strategy

Econsultancy

DECEMBER 13, 2021

Gifting and greetings cards, online food delivery services and streaming platforms also increased their investment in TV advertising by 209%, 194% and 137% respectively. Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% million in total. of revenue.

Advertisers

Sales Force: CMO

JANUARY 6, 2021

Only 3% believe their organizations are exceptionally effective in turning data insights into actions, according to a recent CMO Council survey. Social distancing has brought an increase in home food deliveries, contactless payments, and streaming entertainment. Emirates now delivers information to its customers in contextual ways.

Transform

Hubspot Marketing

FEBRUARY 24, 2025

Real-world example: Yum Brands (which owns KFC and Pizza Hut, among other fast-food stops) is seeing double-digit increases in consumer engagement and more purchases with AI-driven marketing decisions. Throughout my exploration of AI workflow automation, youll hear from fractional CMO Tim Hickle.

Transform