CMO Customer Journey New Technology Transform 
The Next CMO
MAY 4, 2022
CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.
Duct Tape Marketing
JUNE 20, 2023
Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. The first one really is the transformation roadmap. And we wanna see the world do better.
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Marketing Insider Group
NOVEMBER 11, 2019
The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.
Martech
APRIL 19, 2023
Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.
Martech
APRIL 27, 2022
To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. New technologies are making old channels more accessible. Click here to download!
Marketing Insider Group
OCTOBER 25, 2021
Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. Google, Pinterest, and several other companies are also investing in visual search technology. Strategic Marketing Transformation. Visuals are also easier to remember than written content.
Econsultancy
DECEMBER 13, 2021
Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Customer Journey Mapping Best Practice Guide. The Digital Transformation Monthly. ” Marketing budgets now equate to just 6.4% of revenue. of overall company revenue, down from 11% in 2020.
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