Martech

JANUARY 30, 2024

By leaning on consultants, SaaS, and managed services, businesses can solve complex IT problems. From the CMO perspective, relying on trusted cybersecurity partners safeguards the brand from negative PR, as damaging news coverage of a data breach can have lasting effects even after mitigation.

Customer 96

Customer Finance PR CMO 96

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. Too often organizations misunderstand marketing’s responsibilities.

Transform 91

Transform CMO PR Education 91

Businesses Grow

DECEMBER 18, 2023

One of the worst PR meltdowns I have ever seen. I mentioned my experience to him, and after visiting the community, he offered this analysis: “I usually take a look at the announcements channel on a Discord channel to see if management has been active. “It’s a massive PR miss and potentially destructive to the brand.

Branding 114

Branding PR CMO Education 114

Adobe Experience Cloud Blog

JUNE 30, 2015

But what do Social Media Managers really do all day? In celebration of Social Media Day, I’m pulling back the curtain to give you a sneak peek into a day in the life of a Social Media Manager, alongside some easily actionable tips on how to incorporate social into your daily routine. 5:30AM: BUZZZZ! Don’t be mean”.

Management 134

Management Thought Leadership PR CMO 134

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events. While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership.

Transform 105

Transform PR Marketing Marketers 105

Orbit Media Studios

MARCH 10, 2024

You can set up all of these shares at once using social scheduling in your social media marketing management tool. Each of them is an opportunity to reach out to the community manager and share the article. Here’s a prompt from AI advisor and CMO, Liza Adams. Brands that are serious about search are serious about PR.

PR 106

PR SEO CMO Energy 106

Buffer Marketing

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company. This couldn’t be more wrong.

PR 112

PR Social Media Marketing Management Analytics 112

Search Engine Land

DECEMBER 16, 2022

” “How best do I talk to my CMO and the CFO on budgets?” The C-suite drives the company's business strategy and manages employees. The chief marketing officer (CMO) is interested in the overall demand generation portfolio. Every CMO: Wants to grow traffic and revenue from organic search. Market share.

Communications 95

Communications SEO CMO PR 95

Unbounce

NOVEMBER 2, 2023

I, of course, am Pete Housley, CMO at Unbounce. Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. We have some big podcast news today.

PR 98

PR Marketing Marketers Non-Profit 98

GrowPowerful

SEPTEMBER 12, 2022

On the podcast this week, GROW Powerful’s Managing Partner, Brett Schklar brought attention to a particularly problematic and confounding issue which has been recently plaguing CEOs and business leaders who are embracing Fractional Leadership: Fake Fractional CMOs. Two Sides of the Fake Coin: Wannabe’s & Retirees.

CMO 52

CMO Manufacturing Copywriting PR 52

Hubspot Marketing

OCTOBER 17, 2023

Lee-Ann continues, “New AI-driven affiliate matching already exists on various networks, streamlining outreach and recruitment efforts, reducing the labor-intensive nature of program management to support faster growth.” Program managers will need to involve other teams to fulfill joint campaigns.

Affiliate Marketing 109

Affiliate Marketing Market Trends B2C Transform 109

Marketing Insider Group

APRIL 21, 2011

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? A recent survey of 175 CMOs by Bazaarvoice and the CMO Club tells us that 74% of CMOs will tie their social media activities to quantifiable ROI in 2011. Manage responses.

PR 76

PR CMO Marketing Marketers 76

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. In this blog post, Jon lists out the major difference of the CMO role versus that of the VP of Marketing. And I would likely still assume this unless I saw some CMOs in action.

CMO 78

CMO Thought Leadership PR CRM 78

Marketing Insider Group

JUNE 23, 2020

Instead of replacing their chief marketing officer (CMO), they eliminated the role altogether, replacing it with that of a “chief growth officer.” In December 2019 , Simon Gwynn reported in PR Week , the beverage giant retreated to its previous structure, tapping Manolo Arroyo to assume the recreated CMO role.

CMO 127

CMO Marketing Marketers PR 127

Buffer Marketing

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company. This couldn’t be more wrong.

PR 52

PR Social Media Marketing Management Analytics 52

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Alexis Sanders, Senior SEO Account Manager, Merkle. Francine Rodriguez, Manager of Customer Success, WordStream. What isn’t it?

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Rock Content

DECEMBER 14, 2020

McDonald’s CMO, Larry Light, created the concept in 2004. Brand journalism helped managers pay special attention to that. Managers then started to hire journalists and professionals who could write great stories for them. Managers then started to hire journalists and professionals who could write great stories for them.

Branding 59

Branding Transform CMO PR 59

Orbit Media Studios

JANUARY 16, 2024

For our counterpoint, we turn to an actual PR expert who has spent decades helping hundreds of clients win love from the media. Michelle Garrett, PR Consultant and Author of B2B PR That Gets Results “Including a ‘news’ or ‘press’ tab on your site is helpful when you want to engage in media outreach.

PR 127

PR SEO Place Promotion 127

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Allocadia’s Marketing Performance Management benchmarking research uncovered that 83% of the best-performing companies, those expecting bigger budgets and revenue growth, “often or always” align marketing performance goals to their company’s objectives. Your goal should be to focus on, “where should we spend our next dollar?”.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Alexis Sanders, Senior SEO Account Manager, Merkle. Francine Rodriguez, Manager of Customer Success, WordStream. What isn’t it?

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Buffer Marketing

JULY 13, 2022

However, the exception to this rule will have to be your or your social media manager’s mental health , which should take priority over anything else. From negative but fair feedback from customers to outright unfair or incendiary comments from trolls, it can be difficult to face attacks of any kind on social media.

Communications 118

Communications PR CMO Health 118

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew is the CMO of SEMRush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 82

CMO SEO Education Direct Mail 82

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] So Carrie, welcome to the show.

CMO 73

CMO PR Marketing Marketers 73

Duct Tape Marketing

JANUARY 4, 2023

Andrew is the CMO of Semrush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 85

CMO SEO Direct Mail Advertising 85

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Andrew Seibert , Managing Partner of Imprint and Chairman of the Content Council, is deeply ingrained in the content marketing community. Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Marketing Insider Group

JANUARY 24, 2013

B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Publisher of PRDaily, PR Daily EU, Ragan.com. Taco connoisseur.

PR 111

PR Whitepaper CMO Marketing 111

AWeber

FEBRUARY 13, 2024

Valerie Lavska CMO Promodo Benefits of microblogging The greatest advantage of microblogging is that it gives you a solid path to creating a large, engaged audience on nearly any social platform. Antonio Gabric Outreach Manager Hunter.io Microblogging was one of the best decisions I made for my business.”

Non-Profit 85

Non-Profit User-Generated Entertainment Promotion 85

Adobe Experience Cloud Blog

DECEMBER 2, 2015

No matter what department or industry you’re in, awards are a way to build credibility and generate positive PR for you and your company. Particularly in marketing, reporting and analytics provide data-driven insights and measureable results, and are the key reason that the CMO now has a seat at the revenue table.

Thought Leadership 91

Thought Leadership PR CMO Analytics 91

Set Up

MARCH 22, 2022

” — Lori Bartle | CMO | The Shipyard. Forgione: My parents – all of them – were in some form of marketing, advertising, or PR. It sounds simple, but I think many managers are either too risk adverse or too busy to hold space for people to try. Agency life, in particular, is both competitive and emotionally charged. ”

PR 52

PR Marketing Marketers Law 52

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua.

CMO 83

CMO Thought Leadership PR Marketing 83

Bannerflow

JULY 16, 2019

Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. We sat down with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna to find out the secret to their success. So every two weeks we have reviews with the CMO or other decision-makers to discuss and resolve potential blockers.

Transform 45

Transform Global Marketing Copywriting PR 45

Orbit Media Studios

DECEMBER 12, 2023

If you install a CMP (consent management platform) at the time of launch, you are changing how much data is tracked. It may guide resource and allocations, staffing decisions, partner relationships, influencer collaborations and PR efforts. Similarly, launch day is a terrible day to change your cookie consent settings.

Analytics 72

Analytics Copywriting SEO PR 72

Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. As someone who was interviewed for the piece, I felt like the suggestion that social media managers need degrees missed the point of the article,” says Rachel Karten, social media consultant and creator of the Link in Bio newsletter. “To

Management 136

Management Education Social Media Marketing Copywriting 136

Marketing Insider Group

FEBRUARY 12, 2013

PR was an obvious early hit. But there’s a bunch of interesting start-ups like Addvocate who are going to get some big traction this year trying to help people manage this to scale. If you’re a CMO then you almost definitely didn’t grow up a tech native. What do you see happening in Content Marketing today?

PR 91

PR Thought Leadership Marketing Marketers 91

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. Whether you are a B2B or B2C company, the summer intern or the CMO, writing is required. Author: Megan Ziman Trust me, writing your first blog post can be scary. I’ll admit, I was scared.

Thought Leadership 134

Thought Leadership PR B2C CMO 134

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. James is our AI enhanced creative director who runs an in-house content and PR shop. I am the Content Marketing Manager here at Unbounce. I am the Manager of Marketing Campaigns. Obviously we’ve, managed to create a campaign within 24 hours, which is unheard of.

Marketing 126

Marketing Marketers Entertainment Transform 126