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Why you don’t need a CMO… yet

Martech

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 110
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Human + machine = marketing powerhouse: How AI empowers the marketing generalist

Martech

What if the marketing generalist sat down with the product manager and they co-created a campaign in an hour or two with the help of AI? Brand/PR will have fewer, higher-skill people. AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR. How far could this scale?

PR 114
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CMO Spotlight | Lindsay Listanski - Coldwell Banker

Set Up

Set up CEO, Joe Koufman , virtually sat down with Lindsay Listanski , the former VP of National PR and Communications and recently promoted National Vice President of Field Marketing for Coldwell Banker. Her role evolved into managing the company’s national advertising. Never miss a CMO Spotlight! First Name.

CMO 52
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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 128
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Got Press? 20 Things To Do After You Win Media Coverage

Orbit Media Studios

Promote the piece persistently Our first job is to drive traffic to the article. You can set up all of these shares at once using social scheduling in your social media marketing management tool. Each of them is an opportunity to reach out to the community manager and share the article. The more, the better. We use Agorapulse.

PR 106
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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. I helped them and thought how much fun it is to be able to give people free things and to promote your brand in this environment. That made me want to go into PR and special events.

Transform 105