Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 127

CMO Non-Profit Transform Advertising 127

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. But it makes sense for the CMO to have overall responsibility for bringing together all these different departments and individuals with a common goal.

Customer 111

Customer CMO Customer Journey Marketing 111

AWeber

FEBRUARY 13, 2024

And if you approach it strategically, it can translate into impressive profits. Valerie Lavska CMO Promodo Benefits of microblogging The greatest advantage of microblogging is that it gives you a solid path to creating a large, engaged audience on nearly any social platform.

Non-Profit 116

Non-Profit User-Generated Entertainment Promotion 116

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. But it makes sense for the CMO to have overall responsibility for bringing together all these different departments and individuals with a common goal.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Hubspot) 63% of people open emails to find discounts.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. ” Marketing budgets now equate to just 6.4% of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Unbounce

NOVEMBER 2, 2023

I, of course, am Pete Housley, CMO at Unbounce. Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. We have some big podcast news today.

PR 98

PR Marketing Marketers Non-Profit 98