Martech

DECEMBER 28, 2022

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. The problem is that brands aren’t sending the right messages and it’s causing shoppers to unsubscribe.”. Get MarTech!

Transform 102

Transform eCommerce Shoppers Retail 102

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So

Transform 94

Transform Retail Shoppers Price 94

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Retailers looking for a competitive edge will improve in-store experience, making ads more relevant for in-person shoppers.

Retail 95

Retail Transform Shoppers Advertising 95

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 111

Retail eCommerce Gen Z Transform 111

Use Insider

JULY 28, 2023

The review explained, “With every additional channel they used, the shoppers spent more money in the store… In addition to having bigger shopping baskets, omnichannel shoppers were also more loyal… we can say from our study that omnichannel shoppers are more valuable to the retailer with confidence.”

Retail 98

Retail Shoppers Manufacturing Transform 98

Martech

SEPTEMBER 11, 2023

A: The two founders were frustrated online shoppers and they set out to build a better solution. Q: Jim Stengel who was the CMO at P&G 20 years ago, once said to me, ‘You can never know your customer too well.’ A: I think AI is as transformative as the computer or telephone or email.

Customer 100

Customer Retail Real Estate Transform 100

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. My marketing department also works in shopper marketing and trade marketing. Algorithms change all the time. “ Evaluating ROI/ROAS.

Digital Marketing 134

Digital Marketing Advertising Advertisers Shopper Market 134