Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

Energy 59

Energy CMO Whitepaper Thought Leadership 59

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 132

B2C Whitepaper CRM Marketing Automation Platform 132

OnDemand CMO

NOVEMBER 15, 2022

The more you can lean into a specific niche, the easier it will be to attract a target market. . Avoid writing your ebooks like whitepapers. Whitepapers tend to be boring. How will you harness the advantages of ebooks in your content marketing strategy? Release Books Serially.

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Ready to transform your marketing measurement strategy? This granular understanding helps optimize resource allocation and content strategy.

Transform 52

Transform Customer Acquisition Marketers CRM 52

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.) image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145