cmos-challenges-budgets-digital-transformation-skills 
Zumvu
SEPTEMBER 14, 2022
Many different types of businesses have struggled over the past few years, and as a result, the marketing profession has had to adjust its goals, duties, and skill sets.
Duct Tape Marketing
OCTOBER 23, 2023
They bring to the table seasoned expertise typically reserved for full-fledged CMOs at large corporations, but available part-time and tailored to fit your specific needs. We’re about to explore how fractional CMOs or fractional marketing officer can be a game-changer. Accessing expert skills without breaking the bank.
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Marketing Insider Group
SEPTEMBER 2, 2020
With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Because of that effort, CMOs have earned a seat at the table to partner with C-suite stakeholders and drive real growth. The Future of Marketing: CMOs are Paving the Way.
Martech
NOVEMBER 1, 2022
To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. Will marketing tech budgets grow in 2023?
Marketing Insider Group
JUNE 9, 2020
A modern CMO needs a lot more than just marketing skills. To succeed in these challenging times, brands must forge a real and meaningful connection with their customers. To succeed in these challenging times, brands must forge a real and meaningful connection with their customers. Why CMOs Are a Dying Breed.
Base.ai
MAY 3, 2022
Conferences give you an opportunity to connect with other people who get what you do, understand the challenges, and can provide boots-on-the-ground advice on how to do customer marketing well. 4 Customer Marketing Conferences to Put on Your Calendar Looking to network and hone your Customer Marketing skills? Check out these four U.S.-based
SocialPilot
JANUARY 21, 2024
In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. Influencer marketing has rapidly become a key strategy for many marketers.
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