Adobe Experience Cloud Blog

OCTOBER 14, 2015

Send a welcome communication beforehand, identifying key questions you’ll address in your course. And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks. Co-Brand/Co-Author Your Ebook.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 12, 2015

On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. I declined, but two days later I received a piece of direct mail from the same company trying to sell me on the credit card again. What gives?

Whitepaper 134

Whitepaper Thought Leadership Direct Mail CMO 134

Content Marketing Institute

JULY 24, 2018

. $100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Amanda Changuris , associate director of corporate communications, BNY Mellon . Where to begin?

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Adobe Experience Cloud Blog

MAY 8, 2019

Ad blockers, email opt-outs, and even new laws, like GDPR, have given consumers more control over which brands they engage with—and they can easily reject brands that fail to respect their communication preferences. Once you cement your goals and audience, it’s time to plan and produce content for each stage of the marketing funnel.

Thought Leadership 135

Thought Leadership Key Performance Indicator eBook Direct Mail 135

Marketing Insider Group

MAY 8, 2023

For example, outbound marketing tactics include: Cold calling Direct mail TV or radio ads Paid advertising Outbound marketing messages are less targeted than inbound marketing. If not, an inbound marketing agency can help you build your list by creating lead magnets, like eBooks or whitepapers, to attract new subscribers.

Inbound Marketing 117

Inbound Marketing Outbound Marketing Whitepaper eBook 117

Martech

APRIL 15, 2022

B2B marketing often relies on educational content to communicate with business clients. Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience.

B2C 127

B2C Marketing Automation Platform Gen Z Whitepaper 127

InTouch Marketing

JANUARY 31, 2024

Key Tactics: Social media posts, paid advertising, influencer collaborations and community engagement. Impact: Enhances brand visibility, fosters direct communication with customers, and encourages user-generated content. Impact: Builds customer loyalty, nurtures leads and drives conversions through personalized communication.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. It Offers Better Two-Way Communication. photo credit: Moz.

Outbound Marketing 67

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 67

Rock Content

FEBRUARY 20, 2019

Think white paper, think infographic—think the many assets that form a solid content foundation. Giving a tangible gift by way of a direct mail kit is a great strategy that connects you directly with your audience. And if you’re going to go non-traditional—why not think a little further outside the box?

Whitepaper 49

Whitepaper Direct Mail Traditional Marketing Event Marketing 49

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Lead vs. demand generation: Use both to drive growth.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

DirectMail2.0

FEBRUARY 26, 2024

Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success. If you have the right customers, or have access to communicating with the right customers, and if you can sell this product, or utilize the team at DirectMail2.0

Direct Mail 52

Direct Mail Education Whitepaper Management 52

Rock Content

JANUARY 28, 2019

If you have several high-level pieces that can be repurposed into different formats , such as a whitepaper, a presentation deck, or even a webinar, you are in a great place to begin. Marketing duties at this point might include hosting a webinar, sending targeted email blasts, or even creating a direct mail piece.

Direct Mail 49

Direct Mail Whitepaper Fashion Market Research 49

CXL

JUNE 2, 2022

Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. When communicating with the executive team, think about financial goals. This is ultimately what executives want to know.

Customer 82

Customer Direct Mail Marketers Marketing 82

Lusha

JULY 17, 2024

It’s about orchestrating a symphony of personalized interactions across email, social media, direct mail, events, and more. This alignment fosters a deeper understanding of each other’s roles, leading to improved communication, increased efficiency, and a more seamless customer experience.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Exposure Ninja

SEPTEMBER 18, 2023

Marketing Channel — what you use to get your message out (for example, direct mailing, social media or email. Communication Skills Marketing is all about communication. Communication skills are the cornerstone of any marketer’s skill set. This could be within an ad, on a website or another piece of content.

PR 52

PR Copywriting Marketers Marketing 52

Lusha

NOVEMBER 11, 2024

Communicate often: Regular talks between sales and customer success teams help spot potential issues early and prevent customers from leaving. This could include: Blog posts Articles Ebooks Whitepapers Webinars Social media posts The goal is to teach and engage potential customers, building trust and credibility along the way.

CRM 52

CRM Whitepaper User-Generated Non-Profit 52

Exposure Ninja

JULY 5, 2023

Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience. Their tantalising mix of blog posts and whitepapers has clients buzzing around like bees on a honey mission. And let’s not forget those scrumptious whitepapers, research reports, and eBooks.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Neil Patel

JULY 28, 2021

For example, TV commercials, cold calls, paid ads , and direct mail are all examples of outbound. For example, they visit your website, read an ebook, or download a white paper. Outbound Marketing Strategy Number #2: Direct Mail. Outbound Marketing Strategy Number #3: Search Ads.

Outbound Marketing 145

Outbound Marketing Direct Mail Inbound Marketing Whitepaper 145

Lusha

APRIL 18, 2021

Personality assessment software that analyzes the social media accounts of your targeted decision makers to give you insights into their personality and tips about their communication style. Wrote viral thought-leadership content which was distributed through email, direct mail, and social media by sales teams.

Whitepaper 52

Whitepaper CRM Marketers Marketing 52

Lusha

JUNE 11, 2024

Outbound marketing: the direct approach Outbound marketing, on the other hand, is more proactive. It involves reaching out to potential customers directly through various channels such as advertising, cold calling , email blasts, and direct mail. Paid advertising, cold calling, direct mail: Paid and earned channels.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52

Backlinko

MAY 14, 2024

This includes your audience’s: Interests and buying habits Pain points Preferred methods of communication Create Buyer Personas Organize your findings into buyer personas. Like white papers and case studies. For starters, the colorful design communicates the brand’s lively visual identity. And provide the best ROI.

PR 115

PR Customer loyalty Marketers User-Generated 115