Hubspot Marketing

NOVEMBER 15, 2024

Kotler further defines holistic marketing’s key pillars: Internal marketing that gets everybody — from the intern to the CEO — embracing marketing principles. Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Always be communicating.

CMO 126

CMO Traditional Marketing Communications Marketers 126

Martech

JUNE 24, 2024

In 2019, JPMorgan signed a five-year deal with AI firm Persado to create language models that can write high-performing marketing copy by analyzing massive datasets of tagged words and phrases. Building on this success, the company plans to expand AI into internal communications, customer service prompts and beyond.

Branding 127

Branding CMO Copywriting Marketers 127

Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.”

Customer loyalty 122

Customer loyalty Personalized Marketing Customer Shoppers 122

Backlinko

DECEMBER 6, 2024

Do you need to communicate the value proposition more effectively? This referral mechanism helps expand their user base without direct marketing costs. How to Create a Marketing Funnel The concept of a marketing funnel with different stages may seem pretty simple. Go find out why.

Customer Journey 85

Customer Journey User-Generated Marketers Marketing 85

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. In fact, 41% of marketers say that email is their most effective marketing channel.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

DirectMail2.0

MAY 28, 2025

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0

Direct Mail 52

Direct Mail Education Retail Advertisers 52

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52