Remove Communications Remove Event Marketing Remove Key Performance Indicator
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Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Key performance indicators (KPIs). Analysis of previous campaigns.

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The Ultimate Guide to Event Marketing

Hubspot Marketing

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past.

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. Automation of marketing campaigns: Develop and execute automated marketing campaigns (e.g.,

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What do marketing attribution and predictive analytics tools do?

Martech

What marketing attribution and predictive analytics platforms do. Most of the vendors in this space provide the following core capabilities: Ingest data from multiple marketing and communication channels (radio, TV, connected TV, phone, email, digital ads, website interactions, etc.)

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

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Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? SMS, an acronym for "Short Message Service," is a communication channel used to send and receive text messages on mobile devices.