Remove Communications Remove Key Performance Indicator Remove PR
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5 influencer marketing KPIs to measure your next campaign

Sprout Social

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. and earned (coverage of your brand that wasn’t purchased advertising and usually comes from PR efforts, such as television or print media mentions). What are influencer marketing KPIs?

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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

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7-week influencer marketing strategy template

Sprout Social

If an issue or PR crisis arises, follow social channels closely and prepare a templated response that your team can adapt to specific issues. Respond promptly and with empathetic communication, offering both public reassurances and direct customer support. Monitor any potential issues.

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The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist

Customers.ai

Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). What is a PR checklist, and why is it important? A PR checklist ensures your public relations efforts are organized and effective. What are the key elements of a PR checklist?

PR 76
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Social media measurement: 15 key insights and how to get them

Hootsuite

We’ve got a whole blog post dedicated to social media goal-setting and another on how to create key performance indicators to work toward those goals. To get the most of your measurement efforts, you need to connect your social media metrics and KPIs to real business goals.

Analytics 110
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Get aligned fast: 10 steps to an integrated marketing strategy

Welcome Software

increasing website traffic, lead generation Make your goals SMART (specific, measurable, achievable, relevant, time-bound) Communicate goals clearly to your whole team (or even get them involved in the process) Plan for regular reporting and optimizations because, let's face it.

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3 Ways to Ensure You Get the Marketing Budget You Need in 2018

Adobe Experience Cloud Blog

For example, a PR push that is part of a more extensive global campaign may also increase market share. Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors.

Finance 134