Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Offer downloadable digital content. Write more blogs.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Contently does, however, offer high-quality account management services.

Place 75

Place Whitepaper Finance Price 75

Rock Content

JULY 23, 2020

If you follow the trends tied to the most efficient digital strategies, you’ve heard about Content Marketing. The idea is to produce content in several formats, such as blog posts and ebooks, to raise your company’s authority. In the process, the increase in customer generation and retention is remarkable.

Marketing Strategy 75

Marketing Strategy Whitepaper Content Marketing eBook 75

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 129

Marketing Strategy Content Marketing Gen Z Whitepaper 129

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Combine content and experience.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Placement: The location of your CTA needs to consider the user experience of the channel it’s on. Download eBook Now. 4 CTAs Proven to Perform.

eBook 144

eBook User-Generated Whitepaper Education 144

Marketing Insider Group

MARCH 2, 2023

Google has said themselves that they’re looking for meaningful and intuitive user experiences while crawling pages to rank. One significant way to improve user experience is to prioritize interactivity. If you’re a company looking to boost your rankings and increase lead generation, “just-for-fun” animations aren’t your best bet.

Whitepaper 88

Whitepaper eBook Fashion User-Generated 88

Rock Content

DECEMBER 14, 2023

For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. Why SEO Matters for B2B Businesses: Unpacking the Benefits Effective SEO helps B2B businesses optimize their websites and content marketing to rank higher in search engine results.

SEO 73

SEO Whitepaper B2C eBook 73

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Rock Content

MAY 18, 2020

In this post, we will talk about: What’s the importance of interactive content to a Content Marketing strategy? What are the most used interactive content tools? How to apply those tools to a Content Marketing strategy? What’s the importance of interactive content to a Content Marketing strategy?

Whitepaper 126

Whitepaper User-Generated eBook Marketing Strategy 126

AWeber

FEBRUARY 15, 2022

As consumers shift their attention and spending online, a content marketing strategy is no longer an option. By delivering valuable content that resonates with your target audience, you can improve your reputation online and turn more visitors into customers. Why is content marketing important? It’s a requirement.

Content Marketing 83

Content Marketing Gen Z eBook Marketing 83

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. Start Creating Content That Positions You as a Leader.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Rock Content

JUNE 30, 2020

After all, with interactivity, you can not only increase your conversion rates but also generate revenue. In this article, we are going to show you how to do so in the following topics: Content Marketing: where do we stand? How’s the interactive content scenario? How to generate revenue with interactive content?

Whitepaper 82

Whitepaper eBook Transform User-Generated 82

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. After all, you’re paid to produce content. Add Authenticity with User-Generated Content.

Branding 142

Branding Transform Whitepaper User-Generated 142

Rock Content

JUNE 10, 2020

One of the main bets in the current market is the use of interactive content. According to a Semrush survey , 77% of marketers use Content Marketing in their companies. So why don’t we go a little deeper into this subject, which can be so important for the success of your Digital Marketing planning.

Whitepaper 72

Whitepaper User-Generated eBook Transform 72

OnPassive Marketing

JULY 10, 2022

It can also be used to boost brand awareness and generate leads for your business. This can include sending tailored messages to your most active users or notifications based on their recent activity. It then uses artificial intelligence to recommend relevant content to share on your profile.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69

Rock Content

APRIL 20, 2023

Back in April 2022, the headline few wanted to see blared from Search Engine Journal: “Google Says AI Generated Content Is Against Guidelines.” John Mueller, Webmaster Trends Analyst at Google , was quoted in the article saying that AI-written content is considered to be automatically generated content, which is treated as spam.

SEO 84

SEO Whitepaper User-Generated eBook 84

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. To conduct this process, countless tech companies already invest in the production of content for various channels, which continually raises the consumer’s expectations. .

User-Generated 131

User-Generated eBook Education Whitepaper 131

Digital Marketer

AUGUST 9, 2023

The majority of my success in business has been through organic marketing. In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business.

Marketing Strategy 76

Marketing Strategy Whitepaper Fashion Email Marketing 76

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! Rock Content Rock Content is an innovative and forward-thinking company that is helping to drive the evolution of content marketing in today’s digital age.

Branding 81

Branding Global Marketing Fashion Whitepaper 81

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Promote Content Across Your Website.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Sachs Marketing Group

JANUARY 30, 2023

SEO should be a key part of any effective online marketing strategy for law firms, helping them to build trust and reach potential clients. When a user clicks on the ad, the law firm pays a fee to the search engine. PPC campaigns provide a cost-effective way to target potential clients and generate leads from qualified sources.

Law 84

Law Digital Marketing Whitepaper User-Generated 84

AWeber

AUGUST 22, 2023

Online, we call anything of value “content,” and it comes in all sorts of forms. eBooks, webinars, blog posts, videos, social media threads. If they attract potential customers, we call it content marketing. But while publishing great content can establish your reputation, there’s still one problem.

Price 85

Price User-Generated eBook SEO 85

Hubspot Marketing

AUGUST 21, 2023

Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Are they using static visual content such as infographics and cartoons? Are there five white papers and just one ebook? How often does a new ebook or case study come out?

Shipping 98

Shipping Whitepaper Price eBook 98

Digital Marketer

APRIL 6, 2023

The Type Of Content Suitable For Each Social Media Platform And Demographic Here’s a quick summary of the type of social media content to write for each platform/demographic. Your Niche The type of social media content you’ll create will also depend on your industry. Want to get certified in Content Marketing?

User-Generated 73

User-Generated Entertainment Whitepaper CRM 73

Rock Content

JUNE 9, 2020

Interactive content is a marketing bet to generate more leads and customers. Interactive content attracts the prospects’ attention and engages them. How to calculate interactive content ROI? What is interactive content? There are several ways to create interactive content.

Whitepaper 84

Whitepaper User-Generated Customer Acquisition eBook 84

InTouch Marketing

JANUARY 31, 2024

Digital Marketing Digital marketing encompasses a broad spectrum of strategies that leverage the power of the internet to reach and engage audiences. Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Rock Content

JULY 21, 2020

Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users. How does Ion’s pricing work?

Whitepaper 75

Whitepaper User-Generated Transform eBook 75

Exposure Ninja

FEBRUARY 2, 2024

Lead generation takes up a lot of any marketer’s thinking time. Lead Generation Quick Wins Before we start, quick wins don’t mean low effort. But you can make small changes to help the page generate more leads. The type of content you share must match the level your leads are at.

User-Generated 52

User-Generated eBook Digital Marketing Price 52

Rock Content

JANUARY 28, 2021

Our experience in the company has shown us that Digital Marketing possibilities are endless and that, with a solid Content Marketing strategy, not being able to invest in ads is irrelevant. And this still allows us to generate several business opportunities every month. 14 tips to generate leads without spending on ads.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks.

Whitepaper 81

Whitepaper Copywriting Transform User-Generated 81

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 74

Marketing Plan Content Marketing B2C Whitepaper 74

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

FEBRUARY 3, 2023

ROI Calculator – Analyzes your website's monthly sales and lead generation efforts to determine ways in which marketing efforts can be optimized. Plus -- and this is super important for content creators like us -- it's constantly saving and syncing your work automatically, making it a safe place to write and store ideas.

eBook 115

eBook User-Generated Whitepaper Thought Leadership 115