Hubspot Marketing

MAY 6, 2022

Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Find new channels.

PR 101

PR Whitepaper Content Marketing User-Generated 101

Girl Power Marketing

AUGUST 25, 2022

There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. What Is Content Marketing? Today’s Content Marketing There are several different types of content , from written word and infographics to audio and video that can support your marketing strategy.

Whitepaper 52

Whitepaper Content Marketing Customer eBook 52

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Marketing Insider Group

APRIL 21, 2021

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Have any competitors produced similar content that you could do better? Depending on how much content there is and how valuable it is, you may consider one format over the other.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Hubspot Marketing

MAY 29, 2023

These insights allow marketers to optimize the landing pages and improve the customer experience for better website engagement. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. AI is missing the critical thinking and research that offer authentic perspectives.

Whitepaper 119

Whitepaper eBook User-Generated Marketing 119

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 101

Whitepaper User-Generated eBook Health 101

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 78

Content Marketing B2C Whitepaper eBook 78

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. Content plays a huge role in this process. Leads require skillful nurturing and guidance at every step to win trust.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing 137

Content Marketing Key Performance Indicator User-Generated Whitepaper 137

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. There are several good online tools to help you with your research.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. That means, yes – personas really do matter in content marketing. How does it work?

Content Marketing 98

Content Marketing B2C Marketing Marketers 98

Hubspot Marketing

SEPTEMBER 27, 2023

These insights allow marketers to optimize the landing pages and improve the customer experience for better website engagement. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. AI is missing the critical thinking and research that offer authentic perspectives.

Whitepaper 72

Whitepaper eBook User-Generated Marketing 72

Neil Patel

AUGUST 4, 2020

So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked. Introducing Content Marketing Unlocked. As I mentioned, over the next 4 weeks I am going to teach you all about content marketing. Lesson #1: Getting Started.

Content Marketing 145

Content Marketing Whitepaper Marketing Marketers 145

Rock Content

MARCH 19, 2024

Here are some suggestions that work well when backed by solid data: Case studies are a perfect fit for B2B marketing, as they’re inherently data-based. Content marketing is an essential part of any modern digital marketing campaign, but quality content that’s helpful, informative, data-backed, and convincing is crucial in the B2B sector.

Whitepaper 89

Whitepaper Marketing Marketers eBook 89

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Source: Fractl.

Content Marketing 92

Content Marketing Traditional Marketing Whitepaper Real Estate 92

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. What makes Contently such a standout? Try out the 14-day trial at WriterAccess today!

Place 72

Place Whitepaper Finance Price 72

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Offer downloadable digital content. Write more blogs.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Rock Content

JANUARY 22, 2021

Each day, there are millions of pieces of content added to the internet. Blog articles, infographics, white papers, and ebooks are published consistently over a wide range of platforms and mediums. However, content creation is a time-consuming task. Let’s say that you wrote a white paper.

Whitepaper 72

Whitepaper eBook Education Customer 72

Rock Content

APRIL 21, 2020

Do you know how to create strategic content marketing to drive more sales? What was just a trend has now become a necessity for market survival. Because of this, strategic content marketing uses channels such as blogs, social networks, and email. What is strategic content marketing? Check it out!

Content Marketing 52

Content Marketing Whitepaper eBook Non-Profit 52

Rock Content

JULY 23, 2020

If you follow the trends tied to the most efficient digital strategies, you’ve heard about Content Marketing. The idea is to produce content in several formats, such as blog posts and ebooks, to raise your company’s authority. Today, the trend is towards growth in the production of in-depth content.

Marketing Strategy 75

Marketing Strategy Whitepaper Content Marketing eBook 75

Search Engine Land

DECEMBER 12, 2022

The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least some of your content marketing efforts. That means there’s a good chance your audience is using LinkedIn, and you could reach them and nurture them with solid content marketing. Think again.

Content Marketing 101

Content Marketing Marketing Marketers Real Estate 101

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 130

Marketing Strategy Content Marketing Gen Z Whitepaper 130

Hubspot Marketing

AUGUST 11, 2022

As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. From that research, you can begin crafting a documented content strategy that maps your content to the various stages of the buyer's journey.

Whitepaper 144

Whitepaper eBook Education Price 144

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts.

Marketing Strategy 89

Marketing Strategy Whitepaper eBook Marketing 89

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Lynton Web

JUNE 8, 2023

When you know how your content performs, you can add content to topics that garner interest and get rid of content that doesn’t. This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. Content marketing plans typically feature different forms of content.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Combine content and experience.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Marketing Insider Group

SEPTEMBER 15, 2020

In our 2020 State of B2B Content Consumption and Demand Report for Marketers , we shared that eBooks were the most consumed content type of 2019. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. Closing Statements.

Whitepaper 86

Whitepaper Law eBook Thought Leadership 86

AWeber

FEBRUARY 15, 2022

As consumers shift their attention and spending online, a content marketing strategy is no longer an option. By delivering valuable content that resonates with your target audience, you can improve your reputation online and turn more visitors into customers. Why is content marketing important? It’s a requirement.

Content Marketing 85

Content Marketing Gen Z eBook Marketing 85

Rock Content

DECEMBER 14, 2023

Why SEO Matters for B2B Businesses: Unpacking the Benefits Effective SEO helps B2B businesses optimize their websites and content marketing to rank higher in search engine results. This will help you stay ahead of the trends and fix non-performing marketing assets.

SEO 70

SEO Whitepaper B2C eBook 70

Martech

MAY 6, 2022

Prospects are bombarded with digital content, from websites and landing pages to white papers and eBooks. Ceros’s interactive content offering is one of the solutions out there that supports the creation of experiences that can be engaging, drawing longer user attention spans and reinforcing brand identity.

Whitepaper 66

Whitepaper eBook Digital Marketing Branding 66

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. It’s also why we use a SaaS-based model with our own content marketing. Start Creating Content That Positions You as a Leader.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Rock Content

AUGUST 13, 2019

It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? Take into account the type of content you’re creating. Is it an eBook?

Whitepaper 50

Whitepaper eBook Education Place 50