Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. However, crafting content alone isn’t enough to guarantee success. The secret lies in continuously testing and refining your strategies.

Content Marketing 125

Content Marketing Marketing Marketers Analytics 125

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. Measuring total visits, unique visitors, and page views helps gauge content performance.

Content Marketing 119

Content Marketing Customer Acquisition Marketing Marketers 119

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. The list goes on. You totally can!

Marketing Strategy 130

Marketing Strategy Content Marketing Thought Leadership Marketing 130

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. So, how can you implement this tactic in your content strategy?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing 132

Content Marketing Transform User-Generated Marketing 132

Social Media Examiner

JANUARY 16, 2025

Are you looking for a proven way to grow your leads and sales without constantly creating new content? In this article, youll learn a proven framework to attract your ideal audience.

Marketing Strategy 142

Marketing Strategy Content Marketing Marketing Marketers 142

Social Media Examiner

JULY 11, 2024

In this article, we’ll explore developing a video content strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Marketing Marketers 145

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Market Trends 247

Market Trends Marketing Marketers Customer Journey 247

Martech

NOVEMBER 20, 2024

In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand.

Content Marketing 116

Content Marketing Marketing Marketers Place 116

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull.

Law 106

Law Content Marketing Education Marketing 106

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Businesses that use blog content effectively create a steady flow of engaged prospects. Structuring Blog Content for the Perfect Funnel A content marketing funnel works best when each stage connects naturally to the next.

Content Marketing 101

Content Marketing Education Marketing Marketers 101

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Most marketers underestimate the power of Pinterest.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. According to the American Marketing Association , 71% of marketers use generative AI tools weekly. Fill in content gaps.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. Here's how to align your content marketing and social media teams for some serious skyrocketing content. Consider things like: A unified content calendar. Content chaos, manic marketing, be gone!

Content Marketing 95

Content Marketing Transform Marketing Marketers 95

Aspiration Marketing

APRIL 22, 2025

Picture this: your company is exploding onto the global scene, but your marketing team is drowning in spreadsheets, frantically trying to translate website copy, social media posts, and email campaigns for each new market. Here is where multilingual marketing automation comes in. Sounds familiar?

Marketing 205

Marketing Marketers New Markets Branding 205

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. Image Source What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Aspiration Marketing

NOVEMBER 20, 2024

Whether it's a pitch meeting, a conference, or a trade show, nothing replaces the human touch for getting a deal done in event marketing. In 2019, over 75% of content marketers said that it's the single most effective marketing channel in their arsenal.

Event Marketing 130

Event Marketing Marketing Marketers Content Marketing 130

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1. But where to start?

Transform 138

Transform Copywriting User-Generated Marketing 138

Aspiration Marketing

MAY 13, 2025

At the heart of many successful inbound marketing efforts lies a powerful tool: the blog. But it's not just about publishing any content. Understanding the balance between valuable content, SEO, and strategic engagement is key to attracting organic traffic. It's not magic; it's strategy.

Inbound Marketing 182

Inbound Marketing SEO Marketing Marketers 182

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On the other hand, they know every content and marketing tactic in the book. On one hand, they appreciate brands that offer extensive thought leadership. New research offers insights (and a peek inside your peers’ opinions).

Thought Leadership 130

Thought Leadership Marketing Marketers Branding 130

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketing isn’t about downsizing to a department of one.

Customer 129

Customer Transform Customer loyalty Marketing 129

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Transform 140

Transform CMO Marketing Marketers 140

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

User-Generated 131

User-Generated Social Media Marketing Marketing Marketers 131

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Transform 136

Transform Whitepaper User-Generated CMO 136

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. SEO Digital Marketing Checklist Image Source 1.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Aspiration Marketing

MAY 15, 2025

These tools offer more than just time savings; they provide actionable insights that can revolutionize your lead generation, sales pipeline, and content marketing efforts. The answer lies in the strategic implementation of AI and automation.

Content Marketing 243

Content Marketing Marketing Marketers 243

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S. Processing.

Transform 140

Transform Search Marketers User-Generated SEO 140

Martech

AUGUST 13, 2024

The term “operational maturity” may be relatively new to some marketers, but the concept is well established. Achieving operational maturity within a marketing department of 50 associates with a $20 million budget will look completely different than a four person department with a $1 million budget. Time tracking.

Key Performance Indicator 113

Key Performance Indicator Marketing Marketers Management 113

Aspiration Marketing

OCTOBER 23, 2024

From its humble beginnings as personal online diaries to today's sophisticated content marketing channels, blogging has consistently demonstrated its ability to adapt and thrive. Let's dive into the history of blogging and discover why it remains a vital component of today's digital marketing landscape.

Communications 252

Communications Digital Marketing Content Marketing Marketing 252

Martech

NOVEMBER 12, 2024

The growing skill gap in marketing Having spent two decades teaching digital strategy at New York University’s School of Professional Studies, I witnessed firsthand the intense drive professionals have to develop emerging skills. It demands that marketing teams consistently have the right skills.

Marketing 125

Marketing Marketers Analytics Management 125

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Martech

MARCH 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. And how should marketers respond? This diversity allows marketers to engage users in ways that resonate with their preferences.

User-Generated 122

User-Generated Marketing Marketers Analytics 122