Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Social Media Examiner

MAY 30, 2023

Wondering how to showcase your products or services more effectively on LinkedIn? Want an engaging way to share thought leadership or how-to content? What Are LinkedIn Document Posts […] The post 6 Ways to Use LinkedIn Carousel Posts to Supercharge Your Content Marketing appeared first on Social Media Examiner.

Content Marketing 104

Content Marketing Thought Leadership Marketing Marketers 104

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Choose topics without a complex narrative, and make sure your prompts don’t reference specific brands or products.

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Marketing Insider Group

NOVEMBER 21, 2023

Nintendo and Amazon understood the ageless principle that your product is not what you sell. If you’re struggling to get the revenue you desire or your marketing isn’t converting, you might be selling the wrong thing. Find out why your product is not what you sell. For example, Pepsi is offering even more than quenching thirst.

Product 81

Product Real Estate Thought Leadership Entertainment 81

Marketing Insider Group

FEBRUARY 21, 2013

I met Liz thanks to her insightful and constructive comments on my Forbes article “ What is Thought Leadership? ” So I thought it would be great to get her views here. My 14 th nonfiction book is #Thought Leadership Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign.

Thought Leadership 94

Thought Leadership Marketing Marketers Energy 94

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

Content Marketing 107

Content Marketing Thought Leadership Marketing Marketers 107

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. You can’t count on GenAI to plan and create your industrial marketing roadmap from start to finish.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Marketing Insider Group

MAY 18, 2015

Thought leadership is a common approach for companies wanting to establish credibility within their industry and stand apart from the crowd — and for good reason. It’s true that thought leaders tend to be the most successful professionals in their fields, and because of this, have more influence over their audience.

Thought Leadership 84

Thought Leadership Price Communications Branding 84

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. Reduce production costs.

Product 81

Product User-Generated Thought Leadership Customer Acquisition 81

Adobe Experience Cloud Blog

JANUARY 24, 2012

She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

Thought Leadership 107

Thought Leadership Whitepaper Marketing Mix Management 107

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Click here to download our eight-step model that delivers a structured approach for planning, managing and optimizing marketing initiatives. Set sail with thought leadership opportunities.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

Content Marketing 110

Content Marketing Whitepaper Thought Leadership eBook 110

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising 126

Advertising Advertisers Content Marketing User-Generated 126

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Reaching the right audience with relevant content is not easy.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Content Marketing 110

Content Marketing Thought Leadership Marketing Marketers 110

Trade Press Services Newsletter

OCTOBER 6, 2022

Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. Video Video will be THE content marketing channel of 2023.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. 86% of video marketers say video has increased website traffic. 87% of video marketers say video gives them a positive return on investment. 94% believe video helps consumers better understand their product or service. .

Content Marketing 144

Content Marketing Gen Z Entertainment User-Generated 144

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

Content Marketing 116

Content Marketing SEO Marketing Marketers 116

Digital Marketer

MAY 29, 2023

The distinction between content marketing and content strategy is subtle because the two concepts work together. This post explains content marketing and content strategy and gives advice for using both to benefit your business. It gives content marketing efforts direction, cohesion, and meaning.

Content Marketing 66

Content Marketing Marketing Marketers Transform 66

Scoop.it!

MARCH 2, 2023

What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Why Should Brands Bother With Content Marketing? You guessed it right, with content.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Trade Press Services Newsletter

SEPTEMBER 7, 2022

Unlike traditional PR that focuses on generating media exposure for an individual, brand, product or event, modern PR strives to build mutually beneficial relationships and deliver value to target audiences. Bylined articles Bylined articles are in-depth content that highlights a particular person, company or newsworthy topic.

PR 130

PR Thought Leadership SEO Marketing 130

Marketing Insider Group

JUNE 9, 2020

This is why always-on content marketing wins every time: each piece of content is a test. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop. You optimize over time.

Content Marketing 116

Content Marketing Thought Leadership Marketing Marketers 116

Orbit Media Studios

MARCH 29, 2023

This is a common problem in content marketing. There are at least six key aspects in the best content marketing plans. A content program that includes all six of these aspects is very likely to succeed. Topic What’s the subject of the content? We’ll start each with a business and a few marketing goals.

Marketing Strategy 99

Marketing Strategy Content Marketing PR Non-Profit 99

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use a Metaphor to Illustrate How Content Drives ROI.

Content Marketing 145

Content Marketing B2C Marketing Marketers 145

Marketing Insider Group

SEPTEMBER 27, 2011

During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership. If you write a personal blog or help manage your company’s, you already know the value that blogging can provide as a tool for Thought Leadership.

Thought Leadership 86

Thought Leadership B2C Entertainment Communications 86

Tiecas

MAY 7, 2024

Demand Generation The Power of a Documented Industrial Content Marketing Strategy Industrial Content Marketing for High-Quality Lead Generation Industrial Content Marketing Success Hinges on Quality Content Industrial Content Marketing Builds Brand Awareness, Loyalty, and Thought Leadership Do You Need an Industrial Marketing Agency or a Consultant?

Thought Leadership 52

Thought Leadership Manufacturing Marketing Marketers 52

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. What is the number one goal of content marketing? not ads), what is a lead?

Content Marketing 114

Content Marketing Transform Thought Leadership Manufacturing 114

Martech

MAY 23, 2024

But we’re far beyond that If you listen to the conversations in any marketing communities, there are two big themes that arise: Content that performs well needs a unique perspective, voice and point of view (in other words, thought leadership is outperforming fact-based content by a mile).

Thought Leadership 102

Thought Leadership Copywriting Inbound Marketing SEO 102

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 83

Content Marketing Real Estate User-Generated Marketing 83

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Tiecas

APRIL 5, 2024

Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Table of Contents What is an Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. What Is YMYL?

Content Marketing 124

Content Marketing SEO Finance Health 124

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Animalz blog

MARCH 21, 2024

When most content marketers think of a blog, they imagine a reverse chronological feed of posts. This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. As a result, the default behavior of many content marketers is inefficient at best and wasteful at worst.

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Search Engine Land

APRIL 24, 2024

Professional environment LinkedIn users have a business mindset when they engage with the platform, which makes them more receptive to professional content and advertisements. Each slide highlights a product’s features, benefits and success stories, targeting business professionals and IT decision-makers seeking innovative solutions.

Advertising 96

Advertising Advertisers Thought Leadership User-Generated 96

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. HANDPICKED RELATED CONTENT: The Content Marketer’s Guide to Story Structure. Thought leadership. Define your verbal strategy.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Transform 111