Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Adobe Experience Cloud Blog

JUNE 23, 2014

Marketers understand that in order to make an impact on the bottom line, you need insight into how people are interacting with you, your product, and the company or brand as a whole. So why is it that only 28% of marketers are able to measure the ROI of their content marketing?

Content Marketing 134

Content Marketing eBook Thought Leadership Customer Acquisition 134

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Adobe Experience Cloud Blog

MARCH 28, 2017

Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

MAY 8, 2019

The common misconception is that demand generation is all about creating demand for a product. It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Demand capture.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

JUNE 3, 2015

Let’s take a look at some ways to consider structuring your marketing and sales teams for success. And to learn more about sales and marketing alignment, be sure to download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. Marketing Roles. How does your marketing team work with sales?

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 3, 2018

The key thing about all the experiences that our team creates is that content always takes a front seat. It fuels lead generation, ABM campaigns , social media ads, event follow-up, and product launches. The content experiences we create are what help make our—and any—brand cohesive and memorable.

Branding 133

Branding Direct Mail eBook Thought Leadership 133

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. It’s also why we use a SaaS-based model with our own content marketing. Start Creating Content That Positions You as a Leader.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. The best way to capitalize on this is by including your customer in your content marketing strategy. What are the most exciting ways your team involves customers in your content?

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content.

Customer Journey 105

Customer Journey Transform Content Marketing Thought Leadership 105

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. That may seem like a large number.

Thought Leadership 116

Thought Leadership Marketing Marketers CMO 116

Adobe Experience Cloud Blog

JULY 29, 2014

But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. Content Marketing' Why Pinterest?

Branding 134

Branding Thought Leadership Fashion eBook 134

Adobe Experience Cloud Blog

DECEMBER 20, 2016

In a world where brands like Amazon and Netflix are leading the way by providing excellent customer experiences , marketers can’t afford NOT to A/B test. A recent study by Verint Systems showed that businesses and consumers are both more likely to switch brands after a bad experience than because of a bad product. Be Fearless.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Adobe Experience Cloud Blog

AUGUST 12, 2015

Businesses are jumping into the podcast world as a hot new marketing channel —and as a new source of direct revenue. Many companies are embracing podcasts as a fresh component of their content marketing strategy. Also, you might be asking, “Which kinds of products do these rules apply to?” When in doubt, disclose!

Law 134

Law Thought Leadership eBook Advertising 134

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. Are they thought leaders in the space? and evaluate their thought leadership on the topic.

SEO 138

SEO Thought Leadership eBook User-Generated 138

Rock Content

JULY 9, 2020

To attract and nourish leads, enabling financial return , a marketing strategy must be able to engage them. More than reading about your products, the customer wants to know more about your company and other related issues. Thought leadership. All of this involves an understanding of the user’s preferences.

Marketing Strategy 75

Marketing Strategy Thought Leadership User-Generated Marketing 75

Scoop.it!

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. This is especially true when you’re busy enough trying to scale other aspects of your business, like customer acquisition or product development.

Energy 78

Energy Email Marketing Thought Leadership Customer Acquisition 78

Calvyn Lee Blog

DECEMBER 3, 2023

We were able to accomplish all of this through content marketing. For me, effective content marketing means extracting the knowledge, expertise and experience from the minds of your team. Why Content Marketing Works for B2B Firms So why is content marketing so well suited to B2B?

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Adobe Experience Cloud Blog

JULY 24, 2014

Content Rules. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business - Ann Handley (Chief Content Officer, MarketingProfs) and C.C. As a marketer, I’m always trying to think about what makes people act (i.e. Epic Content Marketing.

PR 134

PR eBook Thought Leadership Marketing 134

Adobe Experience Cloud Blog

JUNE 17, 2013

Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. And many have specific content that is served up to prospects based on where they are in the sales cycle. Marketing Automation'

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

Adobe Experience Cloud Blog

DECEMBER 1, 2014

Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. Magazine, and 2) we use them to help describe how a product or service works. Content Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership PR eBook Marketing Mix 134

TechWyse

MARCH 8, 2023

Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. Lead generation involves employing strategies to help you identify, engage and convert potential users interested in using your products and services. So how do you nurture and pull them into your sales funnel?

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

So, how should you use video in your marketing? There are several frameworks you can use, including: Show what you do: Create detailed videos about your products or services. This entertaining form of video content works gangbusters. Take Seattle Coffee Gear, for example: Here, they don’t talk about their products.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Adobe Experience Cloud Blog

APRIL 25, 2018

Sales and marketing must reach an understanding—set boundaries on how much will each team engage the prospect, and make sure that each piece of content marketing sends fits into the context that sales has worked hard to create. Can she continue to nurture, or will that mess up the flow the sales rep is building?

Health 134

Health Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. By engaging with thought leaders across content marketing and social channels, ticket sales can receive an unprecedented increase. Engage With Influencers. People love to test their luck.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

In fact, 86% of buyers will actually pay more for a better customer experience , and estimates argue that customer experience will become the key brand differentiator (over price and product) by 2020. Engagement marketing is the use of strategic, resourceful content to engage your audience and deliver on their expectations.

Inbound Marketing 134

Inbound Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Thought Leadership 134

Thought Leadership Marketing Marketers Inbound Marketing 134

Adobe Experience Cloud Blog

MARCH 28, 2013

This is not about changing the content itself; it is about customizing the messages promoting your assets with dynamic content. If these promotional messages are not relevant, your potential reader may never dive into your thought leadership. Options for Segmenting Dynamic Content.

eBook 134

eBook Thought Leadership Promotion User-Generated 134

Adobe Experience Cloud Blog

JANUARY 4, 2016

Do you capitalize product names? Make sure anyone writing for your brand (whether it’s advertising, press releases, ebooks, or blog posts) is closely aligned. Anything that visually supports your brand should be included here. Style Guides— This is where you indicate any writing style preferences that support your brand.

Branding 92

Branding Thought Leadership Whitepaper PR 92

Adobe Experience Cloud Blog

SEPTEMBER 5, 2014

How will you differentiate your marketing from the competition? As we discussed in our ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , effective analytics are essential to unlocking the full potential of your marketing initiatives. Lifecycle Marketing Consumer' If so, how? If not, why not?

Thought Leadership 134

Thought Leadership Inbound Marketing eBook Marketing 134

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Exposure Ninja

OCTOBER 16, 2023

The type of printed media used in your marketing campaigns will vary depending on business type, target customers and more. If you know your target customer reads a particular type of magazine, you want to get your product in that magazine. Even the shopping bag your customers take away from your business is print marketing.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Types of B2B Content.

Whitepaper 145

Whitepaper Content Marketing eBook User-Generated 145

Adobe Experience Cloud Blog

MARCH 31, 2014

If you’re in marketing, you probably think a lot about delivering content to your audience, but the way that you personally deliver content (whether it’s during a webinar, a sales call, a product demo, or a conference session) is just as important as your email open-rates. Event Marketing' Speak to what you know.

Thought Leadership 134

Thought Leadership Event Marketing eBook Communications 134

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52