Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. Boosting posts is an option but likely not a sustainable plan for all your content. But what else is there? Click To Tweet.

Promotion 167

Promotion User-Generated Content Marketing Branding 167

Martech

MAY 18, 2023

So, how can you ensure your content marketing makes the right impact? Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content. Your content marketing is similar. Avoid having “sales breath” in your content by only promoting products.

Content Marketing 129

Content Marketing Health Inbound Marketing Marketing 129

Scoop.it!

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? And, sure — well-written, curated content works wonderfully in this regard. It provides consumers with value without compromising it with sales pitches.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Search Engine Land

NOVEMBER 22, 2023

New SearchBot answer As an AI assistant, I can provide you with a detailed content marketing and SEO plan for a digital marketing agency trying to drive more sales. You use emojis and other media where appropriate to drive consumers back to your product pages so that they can make a purchase.

Transform 116

Transform Promotion Energy Retail 116

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Search Engine Land

OCTOBER 24, 2023

Dig deeper: Top AI tips and prompts to supercharge your content marketing Resonating content One of the biggest challenges for startups is creating content that resonates. Enter AI-driven tools that can suggest content ideas based on current trends, search patterns and competitor analysis.

Content Marketing 126

Content Marketing User-Generated Marketing Marketers 126

Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

Promotion 145

Promotion User-Generated Place Entertainment 145

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Content Marketing 109

Content Marketing User-Generated Marketing Marketers 109

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

Content Marketing 116

Content Marketing PR Law CMO 116

CopyBlogger

JANUARY 10, 2023

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Continue Reading.

Brand Management 118

Brand Management Management Content Marketing Branding 118

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Other brands will find success while you watch.

Marketing Strategy 85

Marketing Strategy Content Marketing Key Performance Indicator Analytics 85

Rock Content

JANUARY 6, 2024

What is Multilingual Content Marketing? Luckily, multilanguage content marketing can help you change this. Dubbing video content in multiple languages. Why is Multilingual Content Marketing So Important for Businesses? Multilingual content marketing allows you to broaden your reach and appeal.

Content Marketing 87

Content Marketing Marketing Marketers Global Marketing 87

Sachs Marketing Group

OCTOBER 14, 2022

Content marketing is still one of the most effective ways to increase the visibility of your website, products, services, and brand. You can strive to reach more customers monthly by outlining a digital content strategy. To help you get started, we’ve gathered a collection of small business content marketing tips.

Content Marketing 105

Content Marketing Customer Promotion Marketing 105

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable.

Marketing Strategy 97

Marketing Strategy Content Marketing User-Generated Marketing 97

Marketing Insider Group

APRIL 8, 2019

Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button. If that content is going to bring you any benefits, people need to actually read it, and so your content promotion strategy is just as vital as the research […].

Promotion 111

Promotion Marketing Plan Content Marketing Marketing 111

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” There was no clear owner of your content marketing.

Content Marketing 123

Content Marketing Inbound Marketing Marketing Marketers 123

Sachs Marketing Group

JULY 17, 2023

Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings.

Content Marketing 85

Content Marketing Marketing Marketers Analytics 85

Content Marketing Institute

JANUARY 3, 2022

You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide.

Content Marketing 142

Content Marketing Promotion Marketing Marketers 142

Content Marketing Institute

JANUARY 22, 2020

Want to improve your content promotion mix? Read on for three creative ways (and examples) to attract viewers to your content through social ads. Continue reading → The post 3 Creative Ways to Promote Content With Carousel Ads appeared first on Content Marketing Institute.

Promotion 101

Promotion Content Marketing Marketing Marketers 101

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. To find out, we need to do a content marketing audit. We’ll focus on the top three promotion channels: SEO, email marketing and social media.

SEO 144

SEO Content Marketing Analytics Promotion 144

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising 133

Advertising Advertisers Content Marketing User-Generated 133

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Promote New Videos on Social. Quick Takeaways. Optimize Your Videos for Search.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This isn’t just a blip on the radar.

Content Marketing 100

Content Marketing Marketing Marketers User-Generated 100

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession. Don’t be shy! In summary….

Content Marketing 91

Content Marketing Outbound Marketing User-Generated Marketing 91

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Content Marketing Branding Marketing 145

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. The second challenge is that marketing is just about sticking your logo on a stadium or a golfers hat. Utilization.

Content Marketing 126

Content Marketing Marketing Marketers Advertising 126

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Content Marketing 132

Content Marketing Customer Journey Marketing Marketers 132

Kuno Creative

OCTOBER 18, 2022

In some ways, the fundamentals of content marketing haven’t changed much since Benjamin Franklin published his almanac to promote his printing business.

Content Marketing 83

Content Marketing Entertainment Market Trends Education 83

OnPassive Marketing

APRIL 27, 2022

Fortunately, the LinkedIn platform has made it much easier for B2B marketers to find their target audience on this robust social network. If you have a product or service to promote, why not start a LinkedIn group? Users can post content about their businesses, find new employees, and find their potential clients using this network.

Promotion 59

Promotion Energy Marketing Strategy Product 59

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Content Marketing 132

Content Marketing Copywriting Marketing Marketers 132

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Here are four ways you can promote your content to increase engagement: 1.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 136

Content Marketing Transform Marketing Marketers 136

Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery.

Market Research 102

Market Research Content Marketing Analytics SEO 102