Neil Patel

APRIL 20, 2021

In this article, we’re focusing on marketing funnels, that is funnels that start with some sort of marketing campaign. That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. What are the different types of marketing funnels?

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Rock Content

MARCH 26, 2023

Content creation services can help you in many ways, but the most common options handle tasks like planning, writing, and even publishing your content for you. Most service providers offer content like blog writing, email, social media, and white papers. Why Is Content Creation Important?

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Exposure Ninja

JULY 5, 2023

So buckle up and prepare for a wild (but entirely safe) ride in the B2B marketing world! Content Marketing Is Mandatory Content is an essential B2B digital marketing tool for businesses of all sizes. There’s no denying that content marketing takes a lot of work, but the end result is worth it!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

SMA Marketing

APRIL 18, 2024

This not only makes your website more user-friendly for visitors with visual impairments but also helps search engines understand the content of your images and improve your visibility in image search results. This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Backlinko

MAY 14, 2024

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. And attract new and existing customers.

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PR Customer loyalty User-Generated Marketing 102

Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn

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AWeber

AUGUST 22, 2023

Online, we call anything of value “content,” and it comes in all sorts of forms. eBooks, webinars, blog posts, videos, social media threads. If they attract potential customers, we call it content marketing. But while publishing great content can establish your reputation, there’s still one problem.

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Price User-Generated eBook SEO 82

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

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Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Content Marketing. Sponsored Content.

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Marketing Insider Group

OCTOBER 18, 2021

Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Here’s a great visual from Hubspot to help you think more about the kinds of content that belong in each stage: Image Source.

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Content Marketing Institute

MAY 14, 2018

But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. Know the most critical component of video marketing.

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Video Marketing Marketing Strategy Key Performance Indicator Transform 108

Neil Patel

OCTOBER 23, 2020

Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research.

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Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals.

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Video Marketing Key Performance Indicator Whitepaper Marketing 108

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Content marketing is a long-term strategy.

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Content Marketing Whitepaper Key Performance Indicator Marketing 145

Duct Tape Marketing

JANUARY 22, 2020

I bet I had you on for your book White Papers, didn’t I? So I think both of these things represent big organic activities that are in the realm, the scary realm, John, of video marketing. Like where does Instagram stories fit in for a typical marketer? Mike Stelzner: Thanks for having me back, John.

Social Media Marketing 39

Social Media Marketing Affiliate Marketing Whitepaper Influencer Marketing 39

Marketing Insider Group

FEBRUARY 2, 2021

Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Content Marketing. Interviews.

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Digital Marketing Whitepaper User-Generated eBook 104

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Content marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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Digital Marketing Marketing Strategy B2C Marketing 104

Marketing Insider Group

DECEMBER 8, 2020

Make use of content offers that require contact details for users to access them. Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. So personalize your content marketing efforts.

User-Generated 137

User-Generated CRM Marketing Marketers 137

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. A blog can delight existing customers with fresh content for repeat business or referrals. As part of content marketing, blogging has its advantages.

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User-Generated Inbound Marketing Whitepaper Email Marketing 128

Marketing Insider Group

JUNE 15, 2015

Producing the right content for your audience on any budget is the tough part. But there are plenty of examples of small-business content marketing successes. My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales. Favorite content marketing hacks.

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Content Marketing Institute

JUNE 20, 2018

HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Though research likely contains dated content, you can use it to create evergreen content. Neil Patel is the master of long-form content and usually doesn’t use the word “guide” or “how to.” Original research.

Transform 105

Transform B2C SEO Content Marketing 105

Moz

JANUARY 17, 2021

Getting eyeballs on your content won’t mean much if they aren’t converting into customers — those aren’t the right B2B sales leads for your company. How can you tailor your content marketing to the right B2B audience? Most businesses create audience personas to help them reach their target market. Create gated content.

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Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. It’s true that content marketing is democratizing , and video is no exception. B2B Content Marketing Tutorials.

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