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How to make your display campaigns profitable

Search Engine Land

Content targeting This option shows your ads to people that are currently on website content that you specified. Topics: Topics of websites’ content. Placements: Hand-picked website placements. Keywords: Keywords or content “themes” of websites’ content. Get the newsletter search marketers rely on.

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What is a personalization engine? A complete guide

Welcome Software

Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. Product teams might be looking at gantt charts and timelines while marketers are looking at calendars.

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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

Second, content marketing is emerging as the counter weight to advertising that we hate. Content Marketing. I believe that native ads and content marketing will never be bought 100% programmatically — there are too many nuances to ensuring that content and the publication align. Programmatic.

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How to leverage neuromarketing for SEO

Search Engine Land

This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. Neuromarketing uses brain imaging, eye tracking and biometric measurement to understand how consumers respond to marketing messages. What is neuromarketing?

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How to produce content when you don’t have time to do it properly

Rock Content

As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources to maximize their content marketing potential.

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How to add analytics to WordPress

GrowMatik

In this article, We evaluate the most important features that an analytics tool for WordPress should have, and then we will explore the different analytics tools on the market, plus the features and benefits of each of them. Sales analysis helps you to measure the profitability of your marketing campaigns and improve them for the future.

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The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.