Duct Tape Marketing

APRIL 2, 2024

Premium Pricing for Professional Services written by Shawna Salinger read more at Duct Tape Marketing Are you tired of the race to the bottom in pricing your professional services? Pricing is tough and it pushes many to commoditization. There’s a better route: premium pricing. But that’s a losing game.

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Search Engine Land

SEPTEMBER 22, 2023

The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they believe the real number is significantly higher.

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Social Media Examiner

DECEMBER 20, 2023

In this article, you’ll discover how an agency evolved its pricing structure.

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Search Engine Land

SEPTEMBER 19, 2023

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

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Martech

JULY 12, 2023

Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. What will be affected. Why we care. Get MarTech! In your inbox.

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Search Engine Land

NOVEMBER 6, 2023

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Raising prices for consumers. Consumers pay the price. Why we care. The impact of Junks Ads.

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Martech

DECEMBER 17, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, pricing is also messaging. I was interviewing an expert in dynamic pricing when I first learned about this. It’s new, it’s improved, it’s $3.99. Chris Wood, Editor.

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Heidi Cohen

AUGUST 15, 2022

Use the full marketing offer to price products & services to improve results. The post Marketing Offer: How To Actually Price Products And Services To Get Better Results appeared first on Heidi Cohen. Includes offer checklist and tips to increase reach and sales.

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Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. ” Is RGSP new?

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DIY Marketers

NOVEMBER 9, 2022

You’ve probably heard of cost-based pricing or cost plus pricing, but you might not know exactly how to. Pricing your products and services can be a tricky business. Cost-based pricing is one option that can help you strike the right balance. What is Cost-Based Pricing? Advantages of Cost-Based Pricing.

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Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. But where do you start? And how much will it cost? Let’s dive in.

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Ariyh

DECEMBER 11, 2023

This is a 3min practical summary of a scientific study 🎓 Join 24,595 marketers who grow faster using science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Zaplify Stop wasting hours prospecting manually. Just-below pricing just got a whole lot more attractive. New to Ariyh ?

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Martech

MARCH 2, 2023

OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. That’s good news for marketers, right? It is also possible they’ve cut prices and are offering a loss-leader to ward off potential competitors. Why we care.

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DIY Marketers

JANUARY 26, 2022

Setting a price for your product or service is one of the most important decisions that you can make as a small business owner. If your customers are complaining about your price, they have no idea why they should choose you. Price is that important. What Does Pricing Mean in Marketing. How Pricing Works.

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Duct Tape Marketing

FEBRUARY 22, 2024

Unlocking the Secrets to Premium Pricing in Professional Services written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services.

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Marketing Insider Group

JUNE 10, 2020

As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go. Not all price cuts, however, are created equal.

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Hubspot Marketing

MARCH 30, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This week, fashion brand Telfar took its reputation for price accessibility to the next level. Prices raised incrementally each second, capping at the full retail listing.

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Search Engine Land

JULY 27, 2023

Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. For a limited time only, select marketers in the U.S. The discounts are only being offered to select marketers that are running video ads alongside trending topics in X’s ‘Explore’ tab.

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Martech

NOVEMBER 10, 2022

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Prices fall again. Although ecommerce prices were up 0.3% This was driven in part by decreased prices for electronics and toys; indeed a sharp 12.9%

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Ariyh

MARCH 21, 2023

This is a 3min practical summary of a scientific study 🎓 Join 16,646 evidence-based marketers that grow using science, not opinions 📈 Subscribe now. 📝 Intro It’s time for your annual sale and you’re discounting your prices. 99 pricing (e.g. New to Ariyh ? perfumes, flowers or watches).

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Marketing Insider Group

JULY 20, 2021

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing. Value-Based Pricing.

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Hootsuite

AUGUST 5, 2021

The global influencer market is a $13.8 And paying the right price pays off. But what is the right price? Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricing for your next influencer marketing campaign.

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GrowMatik

NOVEMBER 2, 2023

We’re thrilled to announce the exciting launch of our new pricing structure for Growmatik, just in time for Black Friday! This is not just about introducing a new pricing model; it’s about giving back to our valued users and making it easier for new ones to embark on their journey with us. What do you get this Black Friday?

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Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Seeking lower prices. Why we care. Super fans. Get MarTech! In your inbox.

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Chief Martec

FEBRUARY 25, 2023

The classic SaaS subscription models have used seat-based and tier-based pricing. Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers. Or both: you pay for seats, but the price per seat goes up for higher tier subscriptions.

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InTouch Marketing

NOVEMBER 28, 2023

In the dynamic business landscape, pricing stands out as a pivotal element. Beyond merely impacting profitability, it influences customer perceptions and overall market positioning. Navigating this terrain successfully requires a meticulous approach to setting pricing objectives.

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Ariyh

MAY 22, 2023

This is a 3min practical summary of a scientific study 🎓 Join 18,809 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok Translating and localizing your content can drain your resources if you don’t do it right. New to Ariyh ?

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Duct Tape Marketing

JANUARY 25, 2024

Future-Proofing Your Consulting Career: AI, Trust Triangles, and Colorado Pricing Strategies written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed David A. This is John Jantsch.

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Martech

AUGUST 10, 2022

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. It is also the category’s third straight month of price decreases.

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Martech

JUNE 16, 2022

Online prices were up only 2% last month compared to a year earlier, according to The Adobe Digital Price Index. May’s online prices were down 0.7% The DPI tracks prices across 18 categories, 10 of which saw decreases last month. The DPI tracks prices across 18 categories, 10 of which saw decreases last month.

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Hubspot Marketing

AUGUST 29, 2022

As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes. A 2022 survey by Gartner revealed that nearly 40% of consumers want detailed and honest explanations for price hikes.

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Buffer Marketing

AUGUST 16, 2023

We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. and our commitment to keep up with market rates when it comes to how we pay our team. Another important detail to note is how Average Sales Price (ASP) and Expenses have changed over time.

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GrowMatik

APRIL 20, 2022

This update represents a fundamental improvement to Growmatik as a marketing automation tool. If there are two principal features to every marketing automation, it’s automation and segmentation. What Was Our Goal With the New Pricing? What Are Contacts? What’s Coming Up. Let’s look into this in more detail!

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Hubspot Marketing

APRIL 9, 2021

Choosing the right pricing for your product is a little bit like Goldilocks. Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. But how can you get it just right ?

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Calvyn Lee Blog

NOVEMBER 7, 2022

It used to be agricultural, but now the country is moving to services and manufacturing, becoming an emerging market and a newly-industrialized area. The truth is that this market has a huge potential in this country, since locals live a very digital lifestyle, especially after the COVID-19 pandemic. Which verticals perform best?

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Duct Tape Marketing

AUGUST 4, 2023

Don’t Be a Walmart: A New Perspective on Pricing and Value for Small Business Owners written by John Jantsch read more at Duct Tape Marketing Do you want to be a Walmart? I'm referring to the way you position your business in terms of pricing and the pitfalls that come with competing on price alone.

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