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A look at martech investment and innovation

Martech

This helps us see which products are most popular and which products surround key anchor platforms. Once you move beyond foundational platforms (CRM, CDP, Marketing Automation etc.) We’re routinely asked what products typically sit alongside the larger platforms. This is also an ungated report. .

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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

By analyzing this data, marketers can determine the impact of personalization efforts on the bottom line and adjust their strategies accordingly. Attribution modeling can help to determine the specific impact of personalization on the customer journey. Read the full review on G 2.