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Even as in-person events return, most marketersplan to retain virtual events as a key part of their overall event strategy. More than 80 percent of marketers see themselves moving to more online events in the future. [1]. Live chat and conversationmarketing. Marketing attribution tools.
(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketersplan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.
HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketersplan to start their own podcast program. Video Marketing Statistics. Optinmonster).
Why You Must Optimize for Conversions Before Awareness written by Guest Post read more at Duct Tape Marketing. When marketersplan their campaigns, the objective is usually to achieve one of two goals: increase brand awareness or maximize conversions.
Content upgrades are additional resources, such as an ebook, within a blog post. Posts with high views and high conversion rates can be easily turned into a short ebook, checklist, or worksheet to drive even more sales. There is a range of conversational commerce tools to consider.
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