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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

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Why You Must Optimize for Conversions Before Awareness

Duct Tape Marketing

A common awareness marketing tactic would be creating blog content and publishing it using Twitter. Conversion marketing is all about encouraging people to perform actions on your website. Split testing your product page, building an email opt-in form and writing persuasive sales copy are all conversion marketing tactics.

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The Secret Sauce for Optimizing Your FAQ Page

Duct Tape Marketing

When customers come to a FAQ page, they’re looking for specific answers like, how to cancel a membership, exact shipping prices, or fees associated with your product. Create Enticing Answers. A yes/no answer is good and all, but having enticing and informative answers allows you to implement selling into your page.

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How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money

Duct Tape Marketing

Their feedback will help you design content and products they desperately want and market them using just the right words. . This product will help you have more of these good things and less of those bad things.”. Click here to buy the product.”. Learn How to Get More Mileage Out of Your Car with This Ebook”.

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How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money

Duct Tape Marketing

Their feedback will help you design content and products they desperately want and market them using just the right words. . This product will help you have more of these good things and less of those bad things.”. Click here to buy the product.”. Learn How to Get More Mileage Out of Your Car with This Ebook”.

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Building Relationships with your Leads

Duct Tape Marketing

Everyone likes a good product review, but more than their attention, you want to get them involved. Did they sign up through your latest Facebook ad, download your eBook, or were they referred by an existing customer? You can tailor your emails based on the specific marketing approach each customer responded to. Get creative.