How marketers are leveraging Olympics’ focus on women’s sports to drive engagement
Martech
JULY 24, 2024
Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited. A recent example is Bose’s new campaign starring American tennis star Coco Gauff.
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