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10 Strategies to Mastering Social Media for Ecommerce

Digital Marketer

Ecommerce social media marketing refers to the strategic use of social media platforms to promote, sell, engage, and support customers in the context of ecommerce. Social commerce involves marketing and selling your product (or service) directly on social media platforms. Are they millennials or Gen Z?

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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The Beginner’s Guide to Cost Per Acquisition (CPA)

Hubspot Marketing

But how do you know if your content is engaging and emotionally resonant enough to persuade your audience to stay and ultimately buy your product or service? A metric that’s arguably the most indicative of this is conversions -- if your creative convinced someone to download or even buy something, then it was worth consuming.

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16 Ways Businesses are Using Automation

Many Chat

The Dream Workshop partnered with Trilce Jirón Garro, founder of TBS Marketing, to run a visual JSON ad and Reels campaign paired with workflows from Instagram Automation by ManyChat to solve their follow-up challenge. The agency ran a Facebook and Instagram ad marketing campaign to reach potential clients and convert them in Messenger.

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What is Conversational Commerce and Why Does it Matter for Brands?

Hootsuite

You have questions about products you’re interested in. Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. You leave empty-handed.

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Adobe’s roadmap for B2B, CDP and product analytics

Martech

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.