Faraday

APRIL 16, 2021

Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate User-Generated 52

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 114

Gen Z Branding Millennials Transform 114

Hubspot Marketing

DECEMBER 20, 2023

The “Barbie” movie’s marketing engine, from experiential activations to product collaborations, had it all. This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Millennials are expected to spend more than other generations this holiday season.

Millennials 100

Millennials Shoppers User-Generated Marketing 100

Hubspot Marketing

MARCH 20, 2023

What types of content do consumers prefer for learning about products and services? When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Gen Xers prefer feed posts, online communities, and short-form video.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Marketing Insider Group

DECEMBER 30, 2014

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. trillion by 2020.

Millennials 100

Millennials Content Marketing Finance User-Generated 100

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Gen Z 139

Gen Z Millennials User-Generated Entertainment 139

Hubspot Marketing

SEPTEMBER 12, 2022

However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. Who is Gen Alpha?

Gen Z 115

Gen Z Millennials Fashion Manufacturing 115

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. A McKinsey report found that “Gen Z and Millennials across all income groups had the highest intent to splurge, at 55 percent and 54 percent.”

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix. Millennials are 1.9x Video Marketing Channels 15.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Hubspot Marketing

JULY 26, 2023

The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. It’s also worth noting the popularity of Skims products on TikTok. With over 5.2

Gen Z 88

Gen Z Millennials Law User-Generated 88

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Rock Content

JANUARY 8, 2016

Marketing to the four different active generations in America can be tricky. This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists. The post Marketing to Millennials [Infographic] appeared first on Visually Blog.

Millennials 48

Millennials Inbound Marketing eBook User-Generated 48

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 114

Gen Z Millennials eCommerce Social Media Marketing 114

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. However, from there, Pinterest picked up people’s interest again and reached 445 million monthly active users.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Search Engine Land

JULY 5, 2023

adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Regardless, marketing and advertising budgets will continue to follow users. survey we reported on in Amazon beats Google as starting point for product search. Why we care. won’t be a big factor yet – and may never be.

eCommerce 96

eCommerce Gen Z Shoppers Millennials 96

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. 72% of Gen Z and Millennials follow influencers on social media.

Influencer Marketing 134

Influencer Marketing Gen Z Millennials Price 134

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. What this tells me is that video production quality will be a focus.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 83

Gen Z User-Generated Entertainment Millennials 83

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 49

Millennials Entertainment User-Generated Marketing 49

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 121

Shoppers Product Gen Z Promotion 121

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” However, audiences are still evaluating the content, not the video production techniques.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Digital Marketer

JUNE 7, 2023

Social commerce involves marketing and selling your product (or service) directly on social media platforms. Social media users can stay on their social profiles, read about the product/service, and buy it — all of this without leaving the platform. Are they millennials or Gen Z? What do they like and dislike?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Hubspot Marketing

JANUARY 16, 2023

Social media communities are on the rise: Over the past three months alone, 20% of social media users joined an online community, while 22% actively participated in one. Social media is quickly becoming an e-commerce platform with all the capabilities to purchase products or services directly in-app. Nowadays, things have changed.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

illumin

DECEMBER 6, 2023

per user, per hour by 2025. According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. This preference makes it clear that, among advertisers, Meta products like Facebook and Instagram are here to stay.

Gen Z 80

Gen Z Millennials User-Generated Advertising 80

Search Engine Land

NOVEMBER 2, 2022

The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. Big Commerce merchants can leverage these tools to showcase their products in a creative way while getting n front of thousands of potential customers. The app was launched in the US and will extend to additional markets sometime next year.

Gen Z 94

Gen Z Millennials User-Generated Advertising 94

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 141

Gen Z User-Generated Millennials Marketing 141

Hubspot Marketing

JANUARY 10, 2023

In the same report, Drizly also noted products that were perceived as “lighter” such as clean wine and hard seltzer were some of the top-selling products last January. Compared to Millennials, older Gen Z’s spend 40% less money on alcohol and are less likely to consume alcohol regularly. Are we in a recession?

Gen Z 94

Gen Z Millennials User-Generated Influencer Marketing 94

illumin

OCTOBER 11, 2023

Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. Multis-creening refers to users watching TV while using another device to scroll on social media or browse the internet.

Retail 104

Retail Gen Z Market Trends Millennials 104

Hubspot Marketing

SEPTEMBER 11, 2023

When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption. Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers.

Gen Z 107

Gen Z Inbound Marketing User-Generated Entertainment 107

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. A Facebook Business Page isn’t a user account like your personal page. of Facebook users access the site via mobile, and 81.8%

Gen Z 113

Gen Z User-Generated Millennials B2C 113

Hubspot Marketing

APRIL 9, 2024

Many business leaders believe we underestimate AI’s impact on companies, with 65% reporting that AI will rival the Industrial Revolution in its impact on productivity. For example, in my email lists, I will segment by industry, size of their business, products purchased in the past, and areas of interest. What does this mean for you?

Advertising 71

Advertising Advertisers PR Millennials 71