The Marketing Journal

SEPTEMBER 23, 2024

If you missed this the first time, now is your chance to join the conversation. Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes […]

Marketers

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing

Hubspot Marketing

MAY 14, 2019

Contextual Marketing. Contextual marketing is targeting online users with different ads on websites and social media networks based on their online browsing behavior. Conversational Marketing. Persuasive marketing focuses more on the emotions and less on the facts. Product Marketing.

Stealth Marketing

Content Marketing Institute

JANUARY 14, 2019

Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., Work/product samples and price quotes, good reviews from happy customers, and booking sales calls. Email marketing with content updates. Regular follow-ups.

Whitepaper

Martech

MARCH 29, 2023

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights.

Analytics

Hubspot Marketing

MARCH 8, 2021

While this app might be opportunistic for conversational marketers, this app might also be beneficial if you're looking to sell internationally. Takeaways for Marketers. After all, many different audiences use Pinterest to create inspiration boards filled with products or items they might want to purchase.

Gen Z

Markinblog

JUNE 17, 2021

This reduces manual conversion processes and makes marketing easier. How Marketing Automation Affects Sales Productivity? Marketing automation drives a 14.5% increase in sales productivity. reduction in the market overhead. The Ultimate Marketing Automation statistics overview.

Non-Profit