Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 91

Email Marketing Transform User-Generated Marketing 91

AWeber

NOVEMBER 28, 2023

You know email marketing is a super effective way to nurture leads, turn them into paying customers, and retain existing customers. But achieving your goals requires sending emails consistently and frequently — likely at least once per week. And coming up with that many email marketing campaign ideas is tough.

Email Marketing 87

Email Marketing eCommerce Marketing Marketers 87

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. These formulas save time, boost consistency, and are tried-and-true methods for improving engagement and conversion rates in marketing campaigns. This is where copywriting formulas come into play as a game-changer for digital marketing. What are Copywriting Formulas?

Copywriting 52

Copywriting Non-Profit Energy Education 52

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Simply put—because it works.

Email Marketing 127

Email Marketing Marketing Marketers Direct Mail 127

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Neil Patel

SEPTEMBER 23, 2020

billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses. What makes it even better is that most people don’t mind signing up for a product/service demo or a lead magnet in exchange for their email addresses.

Email Marketing 143

Email Marketing Key Performance Indicator Marketing Marketers 143

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 128

Market Trends Email Marketing CMO Marketing 128

AWeber

NOVEMBER 17, 2022

They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment). To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips.

Email Marketing 114

Email Marketing Transform Marketing Marketers 114

Sachs Marketing Group

NOVEMBER 10, 2022

Email marketing may one of the oldest forms of digital marketing, but it’s also one of the most effective. Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter combined ( McKinsey ). If you want my team at Sachs Marketing Group to help manage your email marketing, click here.

Email Marketing 98

Email Marketing Customer Marketing Marketers 98

Neil Patel

MARCH 15, 2021

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. Creating personalized content.

Email Marketing 139

Email Marketing Marketing Marketers Promotion 139

AWeber

DECEMBER 13, 2023

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.

Product 99

Product Price Copywriting Shipping 99

Neil Patel

NOVEMBER 7, 2020

Heck, most of them used or would use one to sign-up for your service or product. Data shows companies can generate $38 for every $1 email investment. Now that’s where the best email marketing companies come in. The very top email agencies you can trust. The 5 Top Email Marketing Companies in The World.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

AWeber

MAY 22, 2024

For example, Dreams Travel Consulting uses a landing page to offer a free guide on Disney World Luxury vacations in exchange for visitors sharing their email address. The page does not contain links or copy that promote anything other than its singular goal of encouraging subscription conversions. Landing pages can be any length.

Whitepaper 90

Whitepaper Copywriting User-Generated Promotion 90

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Digital Marketer

MAY 16, 2022

DigitalMarketer has just released a brand new email marketing certification course! Alex Cattoni, founder of the Copy Posse , and master email marketer. Dave Albano, a dynamic and dedicated digital marketing expert, business strategist, and inspired speaker and trainer.

Email Marketing 72

Email Marketing Transform Customer loyalty Entertainment 72

Vertical Response

SEPTEMBER 19, 2022

Are you looking for ideas for your next email marketing newsletter? This could be news about your company, such as a new product launch or expansion into new markets. This could be news about your company, such as a new product launch or expansion into new markets. If so, you’re in luck!

Email Marketing 70

Email Marketing Marketing Marketers Price 70

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 74

Market Trends Email Marketing CMO Marketing 74

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 144

Copywriting Email Marketing Entertainment Marketing 144

Businesses Grow

MAY 30, 2023

I think it represents a breakthrough in community productivity and publishing. How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts. I guarantee this is one of the most useful and unusual books you will ever own! I am extraordinarily proud of this book. And please check out the RISE community.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

AWeber

JANUARY 9, 2024

Then it sends a relevant series of emails to cultivate their interest and guide them toward making a purchase or commitment to your service. You can put multiple nurture campaigns on autopilot and it probably won’t cost you a penny more than what you already pay for your email marketing service. The best part?

Customer 87

Customer Copywriting Email Marketing User-Generated 87

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. Updated on October 26, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. Updated on October 24, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Sharing content on relevant platforms to promote content to target your audience. Content Creation. Distribution.

Digital Marketing 121

Digital Marketing Whitepaper Copywriting Real Estate 121

Sprout Social

MAY 25, 2016

But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success. Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Choosing the Right Email Service Provider.

Email Marketing 110

Email Marketing Copywriting Marketing Marketers 110

Tiecas

MAY 17, 2024

Creating an Industrial Value Proposition that Converts: Understanding Your Target Audience Your industrial website’s value proposition is the core message that communicates how your products or services solve your customers’ specific problems and deliver tangible benefits. What do they value most in a product or service provider?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Hubspot Marketing

DECEMBER 26, 2022

Hiring for skill rather than a degree is a good step forward for all, and it's wise to leverage your strengths when going after a new role or promotion. Let's walk through all you need to know about technical skills and which ones you should look to develop as a marketer. Marketing and Content Creation. Copywriting.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Customers.ai

SEPTEMBER 6, 2023

You’ve probably read dozens of contradictory pieces of ABSOLUTELY NECESSARY advice about email marketing, engagement and deliverability tips over the years. But there are risks associated with email marketing and cold email outreach that marketers want to avoid if at all possible. No, not that!

Outbound Marketing 106

Outbound Marketing User-Generated Email Marketing Copywriting 106

AWeber

JUNE 15, 2023

I’ve heard this same stress coming from copywriters too. But the vast majority of disruption isn’t going to come from AI taking human jobs, it’s going to come from humans who know how to use AI being more effective and productive. Something like: Write a paragraph promoting my copywriting services.

Copywriting 102

Copywriting Promotion Email Marketing Communications 102

Exposure Ninja

JUNE 23, 2022

There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas — from Search Engine Optimisation (SEO) and social media to email marketing — is essential if you are to understand how different disciplines work together to drive success.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

AWeber

JANUARY 4, 2024

Struggling to bring your email ideas to life? You’re not alone, with two in five email marketers admitting they find it hard creating effective content. Email body: Comprising the bulk of your email, these components are your opportunity to build your brand, engage your audience, and drive action.

Law 64

Law Email Marketing Promotion Copywriting 64

AWeber

DECEMBER 5, 2022

60% percent of consumers have made a purchase as a result of an email they received from a brand. That beats out sales from social and direct mail, making email your most effective sales tool. But there’s more to it than just sending an email with a product or service you want to sell. Everybody loves a good sale.

Customer 91

Customer Shipping Direct Mail Copywriting 91

Marketing Insider Group

JUNE 2, 2021

If you’ve never done content marketing before, there are several content marketing courses suitable for beginning content marketers. Research content marketing courses carefully and choose the one that’s right for you. Why Should I Learn Content Marketing? Promote a Business with Content by Google.

Content Marketing 125

Content Marketing Copywriting Marketing Marketers 125

Unbounce

MAY 13, 2024

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Identify the metric that matters for your product pages and relentlessly optimize toward it.

Price 105

Price eCommerce User-Generated Copywriting 105

Buffer Marketing

DECEMBER 14, 2023

Verneri Brander shares a comparison between Claude AI and ChatGPT for email marketing. He provides insights into how these AI tools can be used to create effective email marketing campaigns. Why this works : This approach works because it provides valuable insights into a trending topic (AI in email marketing).

Transform 125

Transform User-Generated Thought Leadership Copywriting 125