Duct Tape Marketing

OCTOBER 9, 2015

How to Convert Leads at the Bottom of your Sales Funnel written by Guest Post read more at Duct Tape Marketing. Studies show that email marketing still converts, but many businesses are failing to convert prospects in their email sales funnel. Did they download a free white paper? Use the data.

Whitepaper 69

Whitepaper Copywriting Analytics Email Marketing 69

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. And what should you have your content marketer working on? Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Neil Patel

MARCH 15, 2021

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Martech

MAY 15, 2023

I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. Should your CTA include a verb?

Whitepaper 130

Whitepaper Copywriting Promotion B2C 130

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper. B - Strong copywriting that describes your offer and benefits in as few words as possible.

Whitepaper 84

Whitepaper Copywriting User-Generated Promotion 84

Exposure Ninja

SEPTEMBER 18, 2023

Suppose you want to get recommendations on the best software to use to help you with your copywriting. If you type “software” into the Reddit search bar while in the r/copywriting subreddit, you can see where people have asked a similar question or where they have made recommendations. What’s Next?

PR 52

PR Copywriting Marketing Marketers 52

Unbounce

NOVEMBER 7, 2023

Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. You can easily link your WordPress landing page up with your email marketing, analytics, CRM, and social media—creating a handy ecosystem for all your online needs.

Whitepaper 52

Whitepaper User-Generated SEO Promotion 52

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. So I get it: It seems like the entire world—at least your job—is riding on your email’s subject line. What will get your email opened, clicked on, and converting? So, if someone just downloaded a whitepaper?

Shipping 118

Shipping Copywriting Whitepaper Email Marketing 118

CXL

MAY 27, 2022

Partnerships can be used to create a range of lead magnets , such as: Research reports; Webinars; White papers; Free tools; Podcasts ; Ebooks ; Case studies; How to guides; Events. Demandbase’s partners, for example, are all in the account-based marketing space. Nurture leads and upsell customers with email marketing.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Don’t do lead gen with the intention to spam This is more of an email marketing tip, but still.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Unbounce

MAY 13, 2024

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Examples would be an ebook, whitepaper, or webinar registration.

Price 105

Price eCommerce User-Generated Copywriting 105

Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. “In Get the whitepaper ?.

Copywriting 108

Copywriting Gen Z Whitepaper Email Marketing 108

Rock Content

AUGUST 25, 2020

These unique pages are highly optimized and filled with copywriting techniques. Email marketing. Email marketing is largely responsible for the popularization of Digital Marketing software. Landing pages must have a well-defined goal and audience. Take a look at an interactive ROI calculator : Made with Ion.

Transform 73

Transform User-Generated Whitepaper Law 73

Pam Didner

APRIL 2, 2021

White papers. Some even consider apps, social media posts, email or lead magnets as different types of content marketing. It’s a function of your marketing channels. I’d recommend that you create your team based on your content marketing plan. Infographics. Case studies. Template and checklists.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Unbounce

SEPTEMBER 12, 2023

Lead gen landing page best practices How to create a lead gen landing page Lead gen landing page examples SHARE Hayley Mullen Hayley is a former Copywriter on Unbounce’s content team. Signed, a totally unbiased copywriter.) And that you’re offering something really great to make trading their email a total no-brainer.

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Litmus

AUGUST 7, 2020

You could have a copywriter or marketer just grab some code from somewhere, pop it into Visual Editor. Let’s them focus on one-off bespoke emails for special events, focusing on interactivity and all that kind of cool stuff, that they would love to be able to do if they had time. It gives them that time now.

Copywriting 76

Copywriting Whitepaper Product Customer 76

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 106

Copywriting CMO PR Social Media Marketing 106

Neil Patel

MARCH 28, 2023

Facebook’s Lead Ads , which integrate with most major email marketing services , can deliver great conversions on mobile. It’s an integral part of getting prospects to hand over their email address or other contact details. Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try.

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Duct Tape Marketing

FEBRUARY 16, 2016

Therefore, the most important way to reach out to potential buyers in the awareness stage is to be there when they are researching by having an online presence either by SEO, paid online ads or content marketing (and importantly Re-Targeting). ebooks or whitepapers) or tools (e.g. assessment tools).

eBook 46

eBook Whitepaper Education CRM 46

Welcome Software

JANUARY 24, 2024

To keep things simple, create a content workflow for your primary categories of content including: Blogs Social media posts Video Podcasts Research (e-books, white papers) Influencer content Case studies Why do you want different templates? This step may involve social media posts, email marketing, or paid advertising for conversions.

Transform 40

Transform Whitepaper Management SEO 40

Rock Content

JULY 13, 2023

Besides that, you will be able to clear up possible questions in the content of your emails, so your approach will be more persuasive. If you do so, your email marketing strategy will be more effective. Copy ‒ What kind of slogans and copywriting do local competitors use?

CRM 85

CRM eBook Communications B2C 85