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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

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7 Powerful AI Marketing Tools You Need (Tested)

Backlinko

View each tool’s highlights here: What Are the Best AI Marketing Tools? Scaling high-performing ads $39+/month HubSpot AI marketing automation $20/month/seat 1. For example, when I entered the domain warbyparker.com (an eyeglass company), the AI Toolkit revealed that users repeatedly asked about unclear payment and financing options.

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11 ways to use AI in social media (not just for content creation)

Hootsuite

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. 5 tips for using AI for social media safely You might think that brands in heavily regulated industries like government, finance, and healthcare would shy away from AI tools.

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How to Make Money as a Freelance Social Media Manager

Hootsuite

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. What is a freelance social media manager? A freelance social media manager is a social media marketing expert who provides on-demand services. Copywriting. Copywriting.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

The ten steps of a basic social media workflow are: Ideation: Coming up with ideas for your posts or social media campaigns. Copywriting: Writing captions or campaign slogans. This includes copywriting and graphic design. Here are the best social media workflow tools to help you get started.

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How to Create AI Marketing Personas with 8 Powerful Prompts

Orbit Media Studios

For our examples here, we’ll pretend we’re a social media marketing agency focused on helping nonprofits with fundraising. Our buyer is in a marketing leadership role and has fundraising and event promotion goals. Taylor is often challenged to translate their digital marketing efforts into concrete KPIs.

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Got Freelance Writing Skills? Here are 11 Skills You Need to Succeed as a Freelance Writer

Rock Content

Each one has its own unique set of industry and market skills that a freelancer will need to be successful. Whether you want to be a blogger, copywriter, content writer, or SEO Google expert, you will need certain skills to further your freelance career. Bonus: Another Two Essential Skills Freelancer Writers Should Have 1.

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