Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.

Transform 102

Transform Copywriting CMO Marketing 102

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Copywriting 140

Copywriting User-Generated Marketing Marketers 140

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. We constantly fall into the traditional marketing trap of thinking we must pressure our customers to buy now, buy now, don’t miss out, don’t miss out – it is all about me, me, me, me – you can only get this from me.

Copywriting 58

Copywriting SEO Inbound Marketing Promotion 58

Adams & Knight Marketing

JUNE 18, 2018

Adams & Knight, an integrated digital marketing agency in Avon, Connecticut, won 43 awards across all categories at the 63 rd Annual Advertising Club of Connecticut Awards Show, including two best of industry awards. Maislen is a 37-year industry veteran with extensive copywriting experience for a variety of clients and mediums.

Advertising 130

Advertising Advertisers Copywriting Health 130

Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. As marketers, we can't ignore these statistics.

Email Marketing 141

Email Marketing Marketing Marketers Promotion 141

Pam Didner

MARCH 4, 2022

I often talk about the importance of “strategic thinking” as an essential skill of any modern marketer. It impacts how you approach marketing, career development, and management communications. Your mindset guides your marketing efforts “Thoughts are behaviors we haven’t learned to observe yet.”

Key Performance Indicator 85

Key Performance Indicator Customer Journey Marketing Marketers 85

Sprout Social

FEBRUARY 1, 2021

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. Gone are the days of stiff marketing speak.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Copywriting 133

Duct Tape Marketing

AUGUST 8, 2014

Just Work the Program written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and todays guest post is from  Justin Belmont   Enjoy! Marketing is no different. Photo Credit: Marketing. Photo Credit: Barber Chair.

Whitepaper 64

Whitepaper Real Estate Copywriting Shipping 64

Moz

JUNE 29, 2020

It will always sit around the edges of marketing activity and not benefit the bottom line as much as it could. Instead, links should be a natural consequence of a fantastic product or service which is marketed and branded well. As digital marketers, we are trying to influence behaviors.

PR 79

PR SEO Traditional Marketing Copywriting 79

Moz

JUNE 29, 2020

It will always sit around the edges of marketing activity and not benefit the bottom line as much as it could. Instead, links should be a natural consequence of a fantastic product or service which is marketed and branded well. As digital marketers, we are trying to influence behaviors.

PR 67

PR SEO Traditional Marketing Copywriting 67

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. CF Search Marketing.

Non-Profit 69

Non-Profit PR Social Media Marketing Retail 69

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. We think so.

User-Generated 103

User-Generated Marketing Marketers Copywriting 103

Digital Marketer

FEBRUARY 23, 2023

The marketers who embrace change will see their capabilities expand faster than they ever thought possible. Marketers who hide or ignore the trends will be left behind. Let’s start with the negative way… The Lost Marketers on the Beach All the marketers sat on a beautiful beach that went on far as the eye could see.

Energy 81

Energy Copywriting Marketing Marketers 81

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Marketing Insider Group

OCTOBER 7, 2019

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? Content hacking can help boost your marketing efforts in a short time, with a limited budget.

Content Marketing 87

Content Marketing Marketing Marketers Copywriting 87

Duct Tape Marketing

JANUARY 6, 2021

The Ultimate Guide to Finding and Hiring a World-Class Marketing Manager written by Kyndall Ramirez read more at Duct Tape Marketing. And let’s not forget, you’re the full-time Marketing director , too. And things start to get put on the back burner—like your marketing efforts. What a Marketing Manager does.

Management 82

Management Marketing Marketers Copywriting 82

CXL

OCTOBER 1, 2022

Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. The dark funnel refers to the different places where buyers engage and make decisions that marketing teams can’t attribute. industry conferences, marketing meetups, VC groups, etc.). Events (e.g.,

SEO 86

SEO User-Generated Branding Copywriting 86

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Take The Marketing Assessment: Like this show? Duct Tape Transcript.

Direct Mail 73

Direct Mail Copywriting Place Law 73

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. But this is not the great race.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. But this is not the great race.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Hubspot Marketing

OCTOBER 28, 2019

This is an example of integrated marketing at work. Read on to learn more about integrated marketing and how to create a campaign of your own. Integrated marketing exists to eliminate these disparities and differences regardless of how or when a customer interacts with your brand. converting views, building brand awareness, etc.),

Marketing 132

Marketing Marketers Key Performance Indicator Traditional Marketing 132

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Marketing Insider Group

JANUARY 24, 2023

You already know that B2B marketer content marketing provides an endless amount of benefits. That’s why our experts are shedding light how you can master B2B marketer content marketing. Quick Takeaways 91% of B2B marketers use content marketing to gain new leads and spread the word about their business.

User-Generated 101

User-Generated Traditional Marketing Copywriting Customer loyalty 101

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. Stuart Ridge, chief marketing officer, VitaMedica . Katie Derrick, content marketer, Anglo Liners. Chelsea Cole, digital marketing trainer, chelseacole.co.

Transform 111

Transform Digital Marketing Communications Product 111