Use Insider

OCTOBER 24, 2024

Unbounce Unbounce is a landing page builder with lots of page templates and features for AI copywriting and AI traffic optimization. Overall, Acquia’s products are organized into two solutions: Drupal Cloud, which includes a CMS, cloud platform, an integrated development environment (IDE), and other Drupal-specific products.

eCommerce

Animalz blog

JULY 29, 2025

In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy. She’s built a pod model that brings together product marketing, demand gen, and content. So I could probably send some of those over to you.

PR

Animalz blog

JULY 8, 2025

Data shapes product, marketing, and company direction. She also uses AI in smart ways to increase production by 30%. MCP dropped and we were ranking #1 for ‘What is MCP’ before product marketing even finished the deck.” (23:20) We also use it for small copywriting tasks. One is doing content gap analysis.

Thought Leadership

Animalz blog

MARCH 13, 2025

And so an example is like if you’re on a website and there’s like a paragraph that you, that you read and you’re like, wow, that was really sharp copywriting. There’s like company context, you know, product, market, whatever. You’ll just get like cool results and try to be multimodal.

Transform

Animalz blog

JULY 16, 2024

Those channel managers are given resources to create the content for that channel, whether that’s hiring an agency, a freelance team, or often hiring their own in-house creators like copywriters, designers, developers. Content marketers often own SEO. But then you also create all the content for events, PR, product marketing.

Content Marketing

Animalz blog

JUNE 3, 2025

In this episode, Heike shares how she connects content, creative, product marketing, and demand gen/integrated campaigns like four wheels on a car remove one, and nothing moves. We felt like to make the car go you would need content, creative, product marketing, and then campaigns or demand gen. ( No one can work alone.

Advertisers

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting

Digital Marketer

OCTOBER 25, 2023

And here’s the secret behind them: Introducing Holy Grail Copywriting (HGC): HGC’s core principle is “Start at the Finish Line.” Copywriting Is Hard, We Made It Simple… Discover The Foolproof Copywriting Formulas For Crafting Winning Sales Messaging From Scratch Every Time…Even If You Suck At Writing!

Copywriting

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting

Martech

MAY 9, 2024

Product marketers are the most likely group to become marketing generalists. No longer dependent on graphic/web designers, digital marketing specialists, or copywriters, product marketers will become the wizards behind the curtain of AI, guiding the production of much of what we think of as marketing today.

PR

Hubspot Marketing

JUNE 19, 2023

Writer can be used for a wide range of purposes, including content marketing, product marketing, and demand generation. Key features: Trained to learn your brand voice for consistent copywriting. It also fact-checks your content for accuracy and can generate copy that's consistent with your brand voice.

Price

Unbounce

MAY 4, 2023

And these tools aren’t optimized to get marketers the best performance from their campaigns. Mike Kaput (Chief Content Officer at the Marketing AI Institute ) and Jess Petrella (Director of Product Marketing at Unbounce) recently talked about the explosion of AI marketing tools and how to evaluate different AI solutions.

Marketers

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing.

Stealth Marketing

Martech

MAY 16, 2023

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. Stakeholder as collaborator vs. requester If you rely on marketers to produce work for you, your role is a Stakeholder. Stakeholders can come from several different places, such as product marketing, sales or a line of business.

Transform

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Smart marketing teams are already adopting design systems and master templates,” he says.

Copywriting

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). Your instructors? Why you should consider it.

Email Marketing

Hootsuite

NOVEMBER 4, 2022

Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.” Maybe you’re gearing up for a big marketing blitz, and need more copywriters. million of those views.

Copywriting

Neil Patel

MARCH 1, 2021

If you’re not sure where to begin and need inspiration—or you’re looking to hire someone for productized coaching services—here are a couple of options: Copyhackers coaches writers to improve their copywriting skills and conversion techniques through courses and tutorials. Marketing/B2B Solutions.

Product

Sprout Social

SEPTEMBER 26, 2023

AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding. This is especially important as AI tools also provide brand insights vital for cross-organizational teams like customer experience and product marketing.

User-Generated

Hootsuite

MAY 25, 2023

If you’re a writer, you’ll also want to see our full list of copywriting AI tools. Who it’s for: long-form content writers and marketers. Who it’s for: Video creators, product marketers, educators, and content creators. Wordtune takes your text and rewrites it in different tones. Stockimg.ai

Price

Content Marketing Institute

AUGUST 21, 2018

Their answers guide what we write about and when we surface them either through marketing channels or even directly in our product. Morgan Molnar , product marketing manager, SurveyMonkey. HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions. CMWorld Click To Tweet. Fill it out.

Analytics

Buffer Marketing

APRIL 13, 2023

Some open Head/Director of Social Media roles Others might pursue a broader approach, taking on roles ranging from social media manager to marketing manager to copywriter. Social media managers are well-positioned to be digital marketing leads as well.

Management

Unbounce

SEPTEMBER 16, 2021

If you need to prove product-market fit , generate more sales, or justify upgrades for a product, this is the goal you want to focus on. That’s why we’ve acquired Snazzy AI , an AI content generator that takes the pain out of copywriting to help you create those optimized marketing campaigns way faster. Imagery.

Real Estate

Hubspot Marketing

MAY 16, 2023

Price: Free Best for: Marketers and copywriters What we love: Content assistant can help you optimize your text for SEO. Soon, you’ll have a life-like video without hours spent on production. With, Synthesia you can easily create both training and product marketing videos.

Price

Rock Content

APRIL 25, 2024

This is especially true for B2B marketing funnels and content campaigns aimed at well-educated buyers. Consider assembling a team of professional copywriters and marketing pros proficient in BOFU content to bring some extra sparkle to the table. Think long-form blog content, ebooks, and other forms of highly targeted content.

Content Marketing

Scoop.it!

SEPTEMBER 7, 2022

If you want more tips on blogging, you can always look up specific resources online, such as copywriting for coaches , SEO blog writing, outsourcing your content, etc. If you are selling products online, you should consider creating content for navigational intent. LinkedIn slides.

Content Marketing

Litmus

AUGUST 18, 2023

Tip 11: Craft engaging copy Email copywriting and design work side by side to deliver a message, so you need to consider copy length and placement. Here’s a free framework to keep copy lengths within the ideal range for emails.

Copywriting

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.

Copywriting

Litmus

AUGUST 7, 2020

My name is Lauren, and I’m on the product marketing team right here at Litmus. So I’m focused on understanding our customer and market needs to help shape our roadmap. And then once we have our new features and solutions, marketing it to both our customers and hopefully potential new customers. Thanks, Jason.

Copywriting

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

Marketers

Base.ai

AUGUST 3, 2020

When I started at UiPath I was supporting customer success in product marketing. If you want more targeted or tailored support, we can create specific videos or unique decks for your company, bring in designers or copywriters to respond to niche challenges that a company is having. Who would say no to that?

Customer

CXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

Direct Mail

Rock Content

NOVEMBER 17, 2020

Thus, we must position Rock Content as a strong example of the value we add to the market. And this is only possible thanks to our committed team: We can’t forget to mention our international network of copywriters, proofreaders, translators, and designers.

SEO

Rock Content

OCTOBER 10, 2023

Nurturing Reviews and User-Generated Content UGC and positive reviews are long-known product marketing strategies that have performed well to this date. Luckily, the WriterAccess marketplace provides companies with the right copywriters to make their brands stand out. Actively encourage happy users to leave positive reviews.

SEO

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR

Unbounce

MARCH 12, 2024

Why it’s popular: It’s equipped with a drag-and-drop builder , a vast array of templates , A/B testing capabilities , plenty of integrations to add functionality to your pages, AI copywriting , and popups and sticky bars.

Product

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Here are four content marketing avenues considered highly influential for SaaS businesses.

Marketing Strategy