Search Engine Land

MAY 15, 2023

Generally, the largest of those traffic sources is organic search. Yet, all too often, SEO is not deeply embedded when a new website is being designed (or redesigned), and SEO thinking is often only addressed after a site has launched. Information architecture : How to structure your SEO-friendly site. This is a problem.

SEO 104

SEO User-Generated Digital Marketing Copywriting 104

Hubspot Marketing

FEBRUARY 21, 2024

Still, it’s also about SEO optimization and having an effective long-term content strategy so that cold traffic can find the site once it goes live. Even though I use best SEO practices on the main pages, optimizing blog content (and future articles) is an ongoing process that requires staying on top of the latest guidelines.

SEO 118

SEO Copywriting Thought Leadership Energy 118

Neil Patel

JANUARY 6, 2021

A lot has changed in the world of search engine optimization – and there’s a lot of SEO tips out there. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.

SEO 145

SEO User-Generated B2C Analytics 145

Orbit Media Studios

AUGUST 16, 2023

Our new outline could be used by a human conversion copywriter/SEO to write a new page. Looking at my new AI-generated persona, I knew, based on some general research, that it’s missing a few things: ride-share opportunities for smaller payloads, insurance and risk management and geo-political considerations.

SEO 71

SEO Copywriting User-Generated CMO 71

Orbit Media Studios

JANUARY 31, 2023

Here are the few best practices for logo treatment: Not too big Big logos add visual noise without actually enhancing the brand. One logo is enough Some websites add the logo to the hero area in an image so it appears a second time. 55% of B2B lead generation websites have “contact” in the top right. No need to shout.

Copywriting 140

Copywriting Real Estate User-Generated SEO 140

Neil Patel

MARCH 7, 2023

ChatGPT took the internet by storm at the end of 2022, and its creator, OpenAI, already expects it to generate more than $200 million in revenue by the end of 2023 and hit $1 billion in 2024. While ChatGPT is still young, there’s plenty it can do now to help you in your SEO efforts. What is ChatGPT And Why Are People Interested In It?

SEO 104

SEO Transform User-Generated Copywriting 104

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. You can help them find it by becoming an SEO expert. That’s why search engine optimization (SEO) is so important. Staying on top of SEO takes a lot of research and experimentation. 75% of users don’t even click past the first page!

SEO 145

SEO User-Generated Health Analytics 145

Orbit Media Studios

FEBRUARY 26, 2024

Use these as questions you ask your possible web partner , or as requirements to add to your website RFP. SEO is not something that you can add later. The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming. Anything times zero is zero.

Copywriting 72

Copywriting Law CRM User-Generated 72

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). In the example below, its lead generation landing page features a singular call-to-action, “Tell Us About Your Project,” which is repeated three times throughout the page. Landing pages can be any length. But the benefits don’t stop there.

Whitepaper 90

Whitepaper Copywriting User-Generated Promotion 90

Orbit Media Studios

AUGUST 29, 2023

By Andy Crestodina Marketers talk a lot about generative AI for copy and content. There are no analytics programs that generate this report. And triple check your persona, especially if you use AI to generate your personas. This single chart is a dream come true to the conversion copywriter. These are hidden gems.

SEO 68

SEO Analytics Copywriting Marketing 68

Orbit Media Studios

DECEMBER 12, 2023

Here are the five main reasons why redesigned websites see a drop in search traffic: URLs that attracted search traffic were removed URLs that attracted search traffic were changed (even if they were redirected) Content became less keyphrase-focused or less detailed Technical SEO issues appeared (missing schema, longer load times, etc.)

Analytics 71

Analytics Copywriting SEO PR 71

Exposure Ninja

MAY 5, 2022

Meta titles and descriptions are a key part of SEO and are crucial in getting your content to the top of Google. In this short guide, we’ll teach you what page titles and meta descriptions are , why they’re so important for Search Engine Optimisation (SEO) and how you can optimise them like the pros. Make them unique.

SEO 98

SEO User-Generated Transform Advertising 98

Neil Patel

DECEMBER 5, 2022

I’ll show you how I use Ubersuggest to generate content ideas to break my writer’s block. Everybody knows Quora , so get some answers and ideas from a community of users likely in your niche. Just enter a few sentences or phrases about your topic, and it’ll generate copy you can use to help crush your content project.

Copywriting 80

Copywriting User-Generated SEO Communications 80

Orbit Media Studios

NOVEMBER 16, 2022

Add visuals. This is also a key place to add visuals such as images of people and badges, like awards, certifications, memberships or other trust seals. This is also a key place to add visuals such as images of people and badges, like awards, certifications, memberships or other trust seals. It’s a technical SEO thing.

Transform 130

Transform Thought Leadership Copywriting Analytics 130

Rock Content

OCTOBER 28, 2020

SEO techniques need to be applied to get more traffic. With algorithms that change all the time, SEO work needs to be continuous and based on tracking. This post will show the 15 SEO techniques that will drive more traffic to your blog. They are timeless since they address topics that are constantly searched by users.

SEO 69

SEO User-Generated Copywriting Fashion 69

Neil Patel

JANUARY 10, 2022

But transitioning from HTTP to HTTPS and changing your URL structure are also types of migration. IT experts, SEOs, designers, analytics teams; they’ll all have invaluable opinions and advice on how to get it right—but also explain what can go wrong. Promote the new URL using email and social media to customers and the press.

Analytics 115

Analytics Promotion SEO Copywriting 115

Rock Content

NOVEMBER 17, 2020

One thing I’ve been learning ever since I began my SEO journey is how this strategy stands out in achieving permanent and organic long term results. Thus, we must position Rock Content as a strong example of the value we add to the market. Content Marketing depends on several factors to generate positive results in the long run.

SEO 86

SEO User-Generated Digital Marketing Copywriting 86

Neil Patel

JULY 13, 2021

Link building is important for search engine optimization (SEO). Beyond that, links to your website help users find your site and can increase traffic and trust. After all, users are more likely to trust you if other sites think you know what you are talking about. Why Is Link Building so Important?

Copywriting 145

Copywriting Marketing Marketers User-Generated 145

AWeber

AUGUST 22, 2023

And only 7% more content marketers reported that their content marketing generated more leads than last year. Users on the free version won’t have priority access when demand is high. How it helps Legendary copywriter David Ogilvy once said that when you write the headline, you spend 80% of your advertising dollar.

Price 82

Price User-Generated eBook SEO 82

Backlinko

MARCH 24, 2023

In fact, this is the same process I’ve used to rank #1 in Google for “SEO checklist”: And “link building tools”: So if you want to rank higher in Google in 2023 and beyond, you’ll love this new guide. For example, my target keyword on this page is “SEO copywriting”: As you can see, my title tag starts off with that keyword.

SEO 91

SEO Inbound Marketing Analytics User-Generated 91

Rock Content

MARCH 17, 2023

Ultimately, the ideal blog post length depends on the characteristics of the persona , the user’s search intent, the purpose of the strategy, the type of content, and other elements. But if your keyword is something specific like “ what is a URL sug ”, then a 1000-word post is fine. For example, “ What is SEO? ”

SEO 70

SEO User-Generated Thought Leadership Copywriting 70

Exposure Ninja

OCTOBER 16, 2023

Search Engine Optimisation (SEO) Search engine optimisation is any action you take to improve where your website appears in search results on search engines. Many marketers get creative here too, and give their buyer persona a name and add a stock photo to represent their ideal customer. It could be shown to some users more than once.

PR 52

PR Marketing Marketers User-Generated 52

Unbounce

SEPTEMBER 19, 2023

By ranking them on the Bounce-o-Meter scale (there’s a whole thing behind that), they reveal why some AI tools deserve top spot on your “Add to My AI Toolkit” list, while others, well, miss the mark. It seems that ChatGPT is losing users for the first time and I don’t think any of us expected that this early.

Copywriting 93

Copywriting SEO Price User-Generated 93

Exposure Ninja

AUGUST 26, 2022

of search queries ( at the time ) and it significantly changed the way the SEO industry worked. I’m not passing the original post through any copywriting software that’ll re-jumble the text and use synonyms to replace words from the original text either. What Google is fearful of is an abuse of copywriting software.

Copywriting 115

Copywriting SEO Education User-Generated 115

Rock Content

AUGUST 11, 2020

These add-ons provide support for generating CTAs, to optimize page ranking and integrate your website with email and other essential platforms. CTAs are essential for blogs and websites to convince users to convert. It generates buttons that automate this action, publishing the post directly on the reader’s social media.

User-Generated 86

User-Generated SEO Analytics Management 86

Content Marketing Institute

FEBRUARY 2, 2018

Nathan Ellering, head of demand generation at CoSchedule, says high-quality content is synonymous with highest-performing content. It is user-centric, capable of solving a user’s most painful challenges,” according to Hotjar’s Louis Grenier and Fio Dossetto. We have internal and external copywriters based on the topic.

Content Marketing 111

Content Marketing Branding User-Generated Marketing 111

AWeber

JUNE 20, 2023

And when they do, YouTube’s algorithm delivers a perfectly-placed ad, generating a tiny bit of revenue for the uploader. It’s happening to the tune of 2 billion active users on YouTube every month. To qualify, users should have watched your content at least 4,000 hours over the past year. In fact, it’s not happening just once.

Real Estate 84

Real Estate User-Generated Finance Transform 84

Neil Patel

JANUARY 20, 2021

billion active social media users. Personalized news feeds : Facebook provides the most relevant content to each user. To increase engagement and optimize user experience, content is tailored to each user’s individual interests. Lead generation is one of the missed opportunities. There are more than 3.5 Absolutely.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Moz

OCTOBER 14, 2019

Since we’ve worked with a good amount of Shopify stores, we wanted to share our process for common SEO improvements we help our clients with. What is Shopify SEO? Shopify SEO simply means SEO improvements that are more unique to Shopify than other sites. Please index these other URLs with few internal links”.

SEO 53

SEO CRM User-Generated Product 53

Duct Tape Marketing

FEBRUARY 4, 2016

In 2014, Google introduced a new way to satisfy a user’s intent by giving them quick answers right within SERPs in the “featured snippet” position (above the top organic result and below the paid listing) and online businesses and publishers have been trying to adapt to the change since then. “how to” apple.

User-Generated 46

User-Generated Analytics Education Place 46

Hubspot Marketing

OCTOBER 28, 2019

Lead generation. website, content marketing , and SEO ). If you see one or more channels plateau, don’t hesitate to add, remove, or test new ones. This stage is where copywriting , graphic design , and other creative processes come into play. Bounce rate; average time on page. Top (and falling) content. Social media.

Marketing 132

Marketing Marketers Key Performance Indicator Traditional Marketing 132