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How to conduct a website audit (with actionable next steps)

Welcome Software

Cos those guys, they’re not so loyal. For large-scale website audits, you might need collaboration from design, IT, marketing and product departments. You might think your website is pretty great — but do your customers (not to mention your target audience) agree with you? Set your audit’s scope.

COS 52
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Why you should make the move from Contentstack to Optimizely

Welcome Software

” (Cos, spoiler alert: Yep, you might be settling.) Also, if your marketing team wants to update content, guess what? They’ll be sliding into your dev team’s DMs, again and again, because Contentstack isn’t exactly marketer-friendly. Why Contentstack ain't cutting it Look, we get it. In the end?

COS 52
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Digital Marketing Acronyms Defined

SMA Marketing

How about CMS or COS? The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. Do you know the meaning of CRM?

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. The Takeaway.

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8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot Marketing

Every marketer faces different challenges. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. Curious about what kinds of obstacles other marketers are up against? and their solutions. 1) Generating Traffic and Leads.

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How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

Hubspot Marketing

trillion in value will be unlocked by AI in marketing and sales alone. As a good marketer, you should be skeptical about high-priced emerging technologies. There are so many misconceptions about AI in marketing, that my colleagues and I launched the Marketing AI Institute. In fact, McKinsey predicts that up to $2.6

COS 145
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How Marketers Collaborate Effectively Across Departments [According to HubSpot Marketing Leaders]

Hubspot Marketing

We’ve asked marketing leaders from different teams (See what we did there?) Consider these statistics: Businesses with tightly aligned Sales and Marketing teams saw more than 200% revenue growth from marketing. HubSpot ) 21% of marketers say it is difficult to get the data they need from other teams. Not so fast.

COS 108