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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

This aligns with recent HubSpot updates , which also aimed to simplify processes, empower data-based decisions and improve everything from team engagement to customer interactions. Improved file management within the CRM. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails.

CRM 52
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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

CRM 95
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3 ways MOps can bridge the gap in marketing analytics

Martech

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. Documentation around a lead lifecycle model and how that aligns with CRM stages for leads, accounts, and opportunities is key to analyzing funnel health and velocity.

Analytics 132
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Elevate Your Lead Generation with Customers.ai and HighLevel Integration

Customers.ai

In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to understand and nurture them through every step of the customer journey. It represents a fusion of lead generation prowess with sophisticated marketing automation and CRM functionalities.

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Elevate Your Lead Generation with Customers.ai and HighLevel Integration

Customers.ai

In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to understand and nurture them through every step of the customer journey. It represents a fusion of lead generation prowess with sophisticated marketing automation and CRM functionalities.

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Hitting Consumer Healthcare Home Runs with Digital Engagement

Adobe Experience Cloud Blog

Health insurance MVPs were also out and about attending AHIP’s Consumer Experience & Digital Experience conference. The show aimed to bring health plans practical ways that digital engagement can help transform how consumers interact with their health and the health system. Lesson 4: Have courage!

Transform 134
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Nearly every mature social organization tells us that social media has improved key brand health metrics like brand relevance and positive brand sentiment. Get the report now.

Transform 138