Remove CRM Remove Customer loyalty Remove Millennials Remove Shoppers
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How to Use Dynamic Email Content to Increase Engagement

Litmus

For example, if someone has browsed a certain item in your online store, you can make the most of your shopper data by using dynamic content to display the item in an email. Customers are 80% are more likely to make a purchase from brands that provide personalized experiences. Updated August 2023 by Abigail Sims.

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How to Use Dynamic Email Content to Increase Engagement

Litmus

Once you have customer details, the personalization and dynamic content possibilities are endless. There’s no use sending an email for smart men’s suits to a millennial looking for summer vacation looks. You can choose to display a stream of products from all categories, control the category manually, or even combine it with CRM data.

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Singles Day Marketing: Double Down for the Big Double Eleven

Use Insider

One of the most interesting things about Singles Day marketing is that nearly 90% of the sales came from mobile shoppers. This presents marketers with a never-seen-before opportunity to implement mobile-first strategies that are complemented by smart cross-channel customer journeys. Most Singles Day shoppers are one-time buyers.

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Customer Experience Management Explained [11 Top Tips]

Hootsuite

But even just a meh customer experience is detrimental to your success. What is the difference between CEM and CRM? Customer experience management (CEM) and customer relationship management (CRM) are different perspectives on the same relationship. Think of it like this: CRM looks at your sales funnel.

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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

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From personalized email campaigns to customized product recommendations, personalization has become a vital aspect of modern marketing. 70% of millennials are frustrated with brands sending irrelevant emails. So how many of your potential customers are you losing by not investing in the right personalization software?

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Cross-channel Marketing 101: Everything You Need to Know

Use Insider

SmarterHQ’s study found that 70% of millennials are frustrated with brands sending irrelevant emails, and 72% of consumers say they only engage with personalized messaging. Upselling and cross-selling products are smart strategies to increase customer loyalty, sell to existing ones and boost average order value. Which source?