Litmus
JULY 20, 2022
That CRM data — and email — will play even larger roles in the buyer journey. Brands understand the importance of building relationships with their customers. Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. .
Use Insider
JUNE 2, 2023
Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes). Simple: Just ask.
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Litmus
JUNE 24, 2022
Read on to discover several ways in which you can create personalized experiences using CRM data. By feeding through the CRM data you can add any information you would like to an image—simply! For example, you can segment your CRM data by age and send an email showing products which are popular for others of a similar age.
Litmus
SEPTEMBER 19, 2022
It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. Loyalty program status. Preference center or CRM data. These emails include customized greetings, addressing recipients by their names and perhaps including a company name. Challenges.
Martech
MAY 19, 2022
So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. Make members feel special.
Litmus
AUGUST 15, 2023
For example, if someone has browsed a certain item in your online store, you can make the most of your shopper data by using dynamic content to display the item in an email. Customers are 80% are more likely to make a purchase from brands that provide personalized experiences. Updated August 2023 by Abigail Sims.
Litmus
JUNE 17, 2022
You can choose to display a stream of products from all categories, control the category manually, or even combine it with CRM data. Products are grouped together based on shoppers with similar behaviors who went on to view or purchase. Product recommendation-based content. ” Individual product recommendations. Learn more.
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