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Which Agency Services Are Clients Using the Most?

Set Up

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. A McKinsey report found that “Gen Z and Millennials across all income groups had the highest intent to splurge, at 55 percent and 54 percent.”

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How to Use Dynamic Email Content to Increase Engagement

Litmus

For example, if someone has browsed a certain item in your online store, you can make the most of your shopper data by using dynamic content to display the item in an email. There’s no use sending an email for smart men’s suits to a millennial looking for summer vacation looks.

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Conversational commerce 101: What you need to know

Sprout Social

A shining example of multichannel marketing , conversational commerce represents a win-win for merchants and shoppers alike. Ideally, these tools should sync with your CRM and database to keep tabs on your customers’ order history and past interactions. Messaging and support tools. Voice assistants. Surprising, right?

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How to Use Dynamic Email Content to Increase Engagement

Litmus

There’s no use sending an email for smart men’s suits to a millennial looking for summer vacation looks. You can choose to display a stream of products from all categories, control the category manually, or even combine it with CRM data. Once you have customer details, the personalization and dynamic content possibilities are endless.

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Why ecommerce needs to shift from acquisition to nurture

Econsultancy

Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. Brand loyalty among millennials, in particular, increases by 28% if personalised communications are used.

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Singles Day Marketing: Double Down for the Big Double Eleven

Use Insider

One of the most interesting things about Singles Day marketing is that nearly 90% of the sales came from mobile shoppers. Most Singles Day shoppers are one-time buyers. Once filled, the visitor’s email goes into the brand’s CRM. What’s in it for brands? The Insider Fix: Wheel of Fortune. Web Page Curl. …and much more!

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15 Text Blast Service Facts That Will Make You 10X Better at SMS Marketing

Customers.ai

Do shoppers like text messaging with businesses? Text Blast Service Fact #3: Do shoppers like text messaging with businesses? Absolutely yes, millennials especially. Millennials prefer to receive text messages from companies because it is more convenient and at their own convenience. 6 CRM integration. #7