Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. Maybe the answer most marketers would give you would be marketing, but who really logs in to marketing automation, who uses marketing automation?” They call the shots.”

Whitepaper 84

Whitepaper B2C Direct Mail Customer Acquisition 84

Adobe Experience Cloud Blog

JANUARY 15, 2016

I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Under the new paradigm, you’ll need a leader devoted exclusively to your marketing automation efforts. Often, I encounter hesitance to embrace the new paradigm.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. We provide the roadmaps.

CRM 111

CRM Content Marketing Non-Profit Marketing 111

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important?

Branding 145

Branding Transform Customer Acquisition Customer 145

Unbounce

OCTOBER 24, 2023

How to measure the effectiveness of SaaS marketing strategies Definitions of commonly-used SaaS terms SHARE Karine Bengualid Karine Bengualid is a freelance content writer over at Brought To You By the Letter K with a teensy penchant for Sesame Street. She writes audience-specific stories to connect brands with their ideal customers.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

How to measure the effectiveness of SaaS marketing strategies Definitions of commonly-used SaaS terms SHARE Karine Bengualid Karine Bengualid is a freelance content writer over at Brought To You By the Letter K with a teensy penchant for Sesame Street. She writes audience-specific stories to connect brands with their ideal customers.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52