The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Understand integration points between CRM, automation, and reporting platforms.

Non-Profit 130

Non-Profit CRM Marketers Marketing 130

Martech

OCTOBER 24, 2024

Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits.

Copywriting 128

Copywriting Transform User-Generated PR 128

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.

CRM 122

CRM User-Generated Marketing Automation Platform Marketers 122

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. It’s also a chance to gather early market feedback.

Thought Leadership 96

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 96

Martech

NOVEMBER 4, 2024

Your experience can help you take on roles that shape marketing strategies and drive innovation. Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more.

Marketing Automation Platform 117

Marketing Automation Platform CMO Analytics Digital Marketing 117

Martech

JULY 19, 2024

But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement.

CRM 119

CRM User-Generated Marketing Automation Platform Retail 119

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI.

Price 76

Price Marketing Automation Platform CRM Customer Journey 76

Chief Martec

SEPTEMBER 26, 2024

31% replaced their core marketing automation platform. 22% replaced their CRM. Improved customer/digital experience is #2. As I’ve noted before, APIs, data centralization, and measuring ROI are kind of all bundled together to unify marketing oeprations.) 21% replaced their CDP.

B2C 118

B2C Marketing Automation Platform CRM Product 118

Martech

DECEMBER 20, 2024

Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization. Library of skills and integrations This library spans key business applications like CRM, Slack and Tableau, and integrations from AppExchange partners. The ability to deploy Agentforce in Slack.

CRM 109

CRM Marketing Automation Platform User-Generated Management 109

Martech

JULY 2, 2025

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. This time, I will maintain my focus on unstructured data by diving into the challenges of customer satisfaction surveys.

Customer 70

Customer CRM User-Generated Marketing Automation Platform 70

Martech

FEBRUARY 18, 2025

Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources.

Marketing Automation Platform 121

Marketing Automation Platform CRM Customer Marketers 121

MarketingOps

FEBRUARY 12, 2025

While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics. The Marketing Data Challenge The MAP/CRM, often hailed as the backbone of customer data, frequently falls short when it comes to supporting segmentation and targeting efforts.

CRM 147

CRM Whitepaper Health Analytics 147

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Technical proficiency: Familiarity with CRM systems (e.g.,

Customer Acquisition 117

Customer Acquisition CRM Marketing Automation Platform Analytics 117

Lynton Web

AUGUST 3, 2024

HubSpot is a leading customer relationship management (CRM) and marketing automation platform that offers inbound marketing, sales, and customer service tools. The fusion of these robust systems creates a seamless ecosystem that nurtures prospects, engages members, and drives business growth.

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics. However, technology alone is not enough.

Finance 126

Finance Non-Profit Transform CMO 126

Martech

AUGUST 7, 2024

While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. This approach is the current state, and we see confusion, low adoption and lack of impact.

Transform 128

Transform Marketers Marketing Marketing Automation Platform 128

MarketingOps

APRIL 3, 2025

When every new campaign or list upload requires manual intervention, your marketing engine never runs at full speed. 5 Automation Plays to Supercharge Your Salesforce Data To harness the treasure trove of insights hidden in your CRM, your data must be accurate, consistent, and actionable. And your CRM is no different.

CRM 130

CRM User-Generated Marketing Automation Platform Management 130

Martech

APRIL 30, 2025

Identify all the tools the solution will need to integrate with, particularly your CRM (like Salesforce , Microsoft Dynamics, HubSpot ), marketing automation platform (like Marketo , Oracle Eloqua, HubSpot, and Salesforce Account Engagement, formerly Pardot), data warehouse and any existing email or address verification tools.

Marketing Plan 106

Marketing Plan Marketing Automation Platform Price Marketers 106

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). based on their fit with your ideal customer profile.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Martech

JULY 10, 2024

From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). In the same way, the label “customer data platform” should include some things and exclude others. The result is a persistent, unified customer database that shares data with other marketing technology systems.”

Marketing Automation Platform 75

Marketing Automation Platform Analytics CRM Management 75

Martech

NOVEMBER 11, 2024

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 114

Management CMO Marketing Automation Platform Marketers 114

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Processing.

Marketing Automation Platform 73

Marketing Automation Platform Inbound Marketing Price Marketers 73

Neil Patel

JULY 20, 2025

Key Takeaways AI can provide a number of benefits for your marketing team, like speeding up tedious tasks, providing you with better insights, and boosting your overall results. You can use AI as part of your content planning and creation process, to gather competitive insights, to improve your customer service, and more.

User-Generated 105

User-Generated Price Marketers Marketing 105

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. Pro tip: Check if the tool offers API support for custom integrations.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Marketers will aim for goals like increased engagement and retention throughout the customer journey. messages and testimonial roundups.

B2C 91

B2C User-Generated Email Marketing CRM 91

Martech

MARCH 27, 2025

Unstructured data could include social media posts, email body copy, customer reviews or any form of content. Other than defining the content category and/or media type and simple tracking metadata, unstructured data doesnt have a standardized format we can easily confine to drop downs in CRMs and marketing automation platforms (MAPs).

CRM 95

CRM Transform Whitepaper User-Generated 95

Hubspot Marketing

JUNE 30, 2025

Or, if you’re hiring a marketing analyst, you may list “data analysis” as a skill needed to be successful in the role. See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. Strong organizational, communication, and customer service skills. Research and analytical skills.

Management 110

Management Inbound Marketing Marketers Marketing 110

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. That’s the magic of inbound, and it’s transforming how businesses find new customers. It’s like becoming a magnet for your perfect customer. What Exactly is Inbound Lead Generation?

CRM 52

CRM Whitepaper eBook User-Generated 52

Martech

FEBRUARY 4, 2025

All three are different, and because they are all SaaS and use free trials or inexpensive licenses to attract customers, everyone can run the one they want. Custom workflows Every team has its own workflows and processes. These include functionalities like custom templates for recurring tasks or projects.

Management 90

Management Marketing Automation Platform Marketers Marketing 90

Lynton Web

MAY 8, 2025

Marketing Automation and Technology Tools Modern recreation centers leverage sophisticated tools to streamline marketing efforts while delivering personalized experiences at scale. Marketing Automation Platforms Implementing marketing automation transforms how you connect with prospects and members.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Lusha

NOVEMBER 18, 2024

RevOps is a complete approach that brings together people, processes, and data across the entire customer lifecycle. As businesses saw the need for better alignment across departments, RevOps grew to include marketing and customer success operations. They make sure marketing efforts align with revenue goals.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

verse.ai

JULY 1, 2025

Like human SDRs, these AI agents can follow up with cold leads, qualify them, book appointments, and update the CRM. Nurture cold leads automatically : For leads who aren’t ready to buy, AI SDRs can automate follow-up and nurture to ensure these leads aren’t simply forgotten. Do AI SDRs replace human reps?

CRM 59

CRM B2C Marketing Automation Platform Price 59

Lynton Web

NOVEMBER 26, 2024

Custom reporting can reveal deeper insights into lead quality and conversion patterns. Align KPIs to Business Objectives and the Customer Journey Your measurement framework must establish clear connections between marketing metrics and overall business goals, ensuring every data point you track contributes to organizational success.

Transform 52

Transform Customer Acquisition Marketers Marketing 52

Martech

MAY 13, 2025

If youre looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for many marketers who are already comfortable with basic generative AI tools. Reuse custom Gems for consistent, efficient task execution. Each model you build is called a Gem.) Knowledge input Relies on its training data and real-time search.

Product 82

Product Key Performance Indicator User-Generated Marketing Automation Platform 82

Use Insider

OCTOBER 25, 2024

Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. CDPs use this data to create 360-degree customer views.

Customer Journey 52

Customer Journey Analytics Marketing Automation Platform Marketers 52

Martech

APRIL 21, 2025

This includes understanding target audiences, market trends and competitive landscapes. Technical proficiency: Full-stack marketers often have a good grasp of marketing technologies and tools, such as CRM systems , marketing automation platforms , analytics tools and content management systems.

Key Performance Indicator 71

Key Performance Indicator Marketing Automation Platform Marketers Marketing 71