CXL

JUNE 2, 2022

Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. Use this, along with CRM data, as building blocks to filter and find target accounts.

Customer 82

Customer Direct Mail Marketing Marketers 82

CXL

JUNE 2, 2022

They then built and implemented their account-based multi-touch marketing campaign around those targets. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. Native ads. Social ads.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

DIY Marketers

JANUARY 17, 2022

Updating your Google My Business page is one of the easiest online marketing tactics for driving more new customers to your business. It’s FREE and all it takes is a few minutes of your time — The first place we all go to get any bit of information is Google. Email Marketing. optimized and published).

Promotion 98

Promotion Marketing Marketers Advertising 98

CXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. It dives into highly relevant topics, like reducing cart abandonment rates through automated email sequences. Take sales CRM Pipedrive. Their podcast features interviews with industry experts (leveraging their guests’ audiences).

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Use Insider

AUGUST 20, 2021

If your customers shop online with their mobile devices, use app push notifications , email marketing, or RCS messaging to connect with them. When you just get started with cross-channel marketing, try to create and optimize micro funnels first. Cross-Channel Marketing Examples. Step 4: Start With Micro Funnels.

Direct Mail 52

Direct Mail Marketing Marketers Customer Journey 52

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. It includes newsletters, discount offers, company updates and more.

PR 52

PR Marketing Marketers User-Generated 52

Martech

MAY 9, 2023

Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend. Yet, vendors are not immune to structural changes taking place in martech — and this part of your stack may well become the least recognizable by the end of this decade.

Outbound Marketing 100

Outbound Marketing Telemarketing B2C Direct Mail 100

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. Email marketing.

Direct Marketing 109

Direct Marketing Transform Direct Mail Telemarketing 109

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. Artificial intelligence is used throughout the Acoustic Marketing Cloud.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117