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The data disconnect: Why understanding your data landscape matters more than ever

Martech

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Real-time data capture and bi-directional data integration sync with CRM. Marketo offers campaign cloning across programs, workflows, and assets and integrates with Salesforce, Microsoft Dynamics, SAP, and other CRM systems to increase lead management effectiveness. Direct mail. Social media. Digital advertising.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. ActiveCampaign.

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Marketing Tech Stack Audit Guide for Marketing Operations

MarketingOps

Auditing your martech stack periodically allows you and your team to review the tools and processes you have in place, uncover existing and new capabilities as the tool evolves, identify overlaps of capabilities across tools, and plan effectively your future Martech strategy roadmap (purchasing new technologies, replacing existing tools, etc.).

Marketers 130
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What Is SaaS Sales? Proven Strategies, Tactics & ROI Measurement

Lusha

Customer Relationship Management (CRM) Software: Your Sales Hub A CRM system is the central place for managing your sales pipeline. Tip: Lusha can improve your CRM by adding accurate, up-to-date contact information, including direct phone numbers and email addresses. million per year.

CRM 52
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From DVDs to Direct Mail Disruption: How Brad Kugler Is Rewriting the Rules with AI

DirectMail2.0

In this candid and inspiring conversation, Brad takes listeners through his unexpected journey from selling DVDs to leading one of the most cutting-edge platforms in omnichannel direct mail. helps with and uh you know are you 13:06 seeing the ones who have really you know embraced direct mail 2.0

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Beyond the Envelope: Tech-Driven Direct Mail Success

DirectMail2.0

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.